Brandwave

How popular isWild Bill's in search?

In August 2026, there were an estimated 90.5K branded searches for Wild Bill's worldwide which is down 17.7% over the last 11 months. Wild Bill's holds 59.2% estimated Share of Search among jerky worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Wild Bill's59.2%
  2. Jack Link's39.6%
  3. Krave0.85%
  4. Slim Jim0.26%
  5. Stryve0.07%
  6. Biltong Boy—
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Which jerky compete with Wild Bill's?

Wild Bill's against jerky worldwide, by month

Share of Search by month for Wild Bill's, Jack Link's. The figures are in the table below the chart.

View monthly share of search table
MonthWild Bill'sJack Link'sKraveSlim JimStryveBiltong Boy
Oct 202568.1%30.6%0.99%0.2%0.07%—
Nov 202568.2%30.7%0.81%0.2%0.07%—
Dec 202559.1%39.5%1%0.21%0.09%—
Jan 202654.3%44.4%0.96%0.19%0.1%—
Feb 202649.3%49.3%1.1%0.21%0.07%—
Mar 202654.4%44.5%0.96%0.16%0.07%—
Apr 202659%39.5%1.2%0.17%0.09%—
May 202659%39.4%1.2%0.21%0.09%—
Jun 202659.2%39.6%0.85%0.26%0.07%—
Jul 202663.8%34.9%0.92%0.27%0.1%—
Aug 202659.2%39.6%0.85%0.26%0.07%—
Sep 2026——————

  1. 1.Wild Bill's

    59.2%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -4.6 points.

  2. 2.Jack Link's

    39.6%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.7 points.

  3. 3.Krave

    0.85%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Slim Jim

    0.26%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Stryve

    0.07%

    Held 5th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

  6. —.Biltong Boy

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Wild Bill's and its closest rivals

How has branded search demand for Wild Bill's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Wild Bill's worldwide fell from 110K to 90.5K.
  • Across the 11 months ending August 2026, Wild Bill's’ estimated Share of Search among jerky worldwide decreased from 68.1% to 59.2%.
  • Across the 11 months ending August 2026, Wild Bill's’ estimated Share of Search among jerky worldwide peaked at 68.2% in November 2025 and was lowest at 49.3% in February 2026.

How did search popularity change for jerky worldwide in August 2026?

  1. In August 2026, Jack Link's gained estimated Share of Search among jerky worldwide, from 34.9% to 39.6%.

  2. In August 2026, Wild Bill's lost estimated Share of Search among jerky worldwide, from 63.8% to 59.2%.

  3. Estimated monthly branded searches for Slim Jim worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

  4. Estimated monthly branded searches for Krave worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

How is Wild Bill's measured?

Brandwave collects information about searches that people make online using Wild Bill's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wild bills

Do you work for Wild Bill's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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