Jerky:Which brands are most popular in search?
In August 2026, Wild Bill's was the most searched among jerky worldwide, with an estimated 90.5K branded searches and 59.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Wild Bill's59.2%
Jack Link's39.6%
Krave0.85%
Slim Jim0.26%
Stryve0.07%- Biltong Boy—
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Share of SearchLeaderboard
Compare the jerky people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wild Bill's, Jack Link's. The figures are in the table below the chart.
View monthly share of search table
| Month | Wild Bill's | Jack Link's | Krave | Slim Jim | Stryve | Biltong Boy |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 30.6% | 0.99% | 0.2% | 0.07% | — |
| Nov 2025 | 68.2% | 30.7% | 0.81% | 0.2% | 0.07% | — |
| Dec 2025 | 59.1% | 39.5% | 1% | 0.21% | 0.09% | — |
| Jan 2026 | 54.3% | 44.4% | 0.96% | 0.19% | 0.1% | — |
| Feb 2026 | 49.3% | 49.3% | 1.1% | 0.21% | 0.07% | — |
| Mar 2026 | 54.4% | 44.5% | 0.96% | 0.16% | 0.07% | — |
| Apr 2026 | 59% | 39.5% | 1.2% | 0.17% | 0.09% | — |
| May 2026 | 59% | 39.4% | 1.2% | 0.21% | 0.09% | — |
| Jun 2026 | 59.2% | 39.6% | 0.85% | 0.26% | 0.07% | — |
| Jul 2026 | 63.8% | 34.9% | 0.92% | 0.27% | 0.1% | — |
| Aug 2026 | 59.2% | 39.6% | 0.85% | 0.26% | 0.07% | — |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.2% | 90.5K | 0% | -4.6 points | |
| 2, held 2nd | 39.6% | 60.5K | +22.2% | +4.7 points | |
| 3, held 3rd | 0.85% | 1.3K | 0% | -0.1 points | |
| 4, held 4th | 0.26% | 390 | 0% | 0 points | |
| 5, held 5th | 0.07% | 110 | -21.4% | 0 points | |
| —, not measured this month | — | — | — | — |
59.2%
Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -4.6 points.
39.6%
Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.7 points.
3.
Krave0.85%
Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.
4.
Slim Jim0.26%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
5.
Stryve0.07%
Held 5th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among jerky worldwide?
5 brands
In August 2026, Wild Bill's was the most searched among jerky worldwide, with an estimated 90.5K branded searches and 59.2% estimated Share of Search within this set. Jack Link's is in 2nd place, 19.6 percentage points behind at 39.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Wild Bill's | 68.1% → 59.2% | 68.2%Nov 2025 | 49.3%Feb 2026 | 1st |
| Jack Link's | 30.6% → 39.6% | 49.3%Feb 2026 | 30.6%Oct 2025 | 2nd |
| Krave | 0.99% → 0.85% | 1.2%Apr 2026 | 0.81%Nov 2025 | 3rd |
| Slim Jim | 0.2% → 0.26% | 0.27%Jul 2026 | 0.16%Mar 2026 | 4th |
| Stryve | 0.07% | 0.1%Jan 2026 | 0.07%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Wild Bill's’ estimated Share of Search among jerky worldwide decreased from 68.1% to 59.2%.
- Across the 11 months ending August 2026, Jack Link's’ estimated Share of Search among jerky worldwide increased from 30.6% to 39.6%.
- Across the 11 months ending August 2026, Wild Bill's’ estimated Share of Search among jerky worldwide peaked at 68.2% in November 2025 and was lowest at 49.3% in February 2026.
- Across the 11 months ending August 2026, Jack Link's’ estimated Share of Search among jerky worldwide peaked at 49.3% in February 2026 and was lowest at 30.6% in October 2025.
- Across the 11 months ending August 2026, Krave, Slim Jim, Stryve and Biltong Boy held steady: their estimated Share of Search among jerky worldwide each moved less than 0.5 percentage points.
How did search popularity change for jerky worldwide in August 2026?
4 changes
In August 2026, Jack Link's gained estimated Share of Search among jerky worldwide, from 34.9% to 39.6%.
In August 2026, Wild Bill's lost estimated Share of Search among jerky worldwide, from 63.8% to 59.2%.
Estimated monthly branded searches for Slim Jim worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.
Estimated monthly branded searches for Krave worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
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