Brandwave

How popular isSlim Jim in search?

In August 2026, there were an estimated 135K branded searches for Slim Jim worldwide which held steady over the last 11 months. Slim Jim holds 46.2% estimated Share of Search among jerky worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Slim Jim46.2%
  2. Wild Bill's31.7%
  3. Jack Link's21.6%
  4. Krave0.44%
  5. Stryve0.04%
  6. Biltong Boy—
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Which jerky compete with Slim Jim?

Slim Jim against jerky worldwide, by month

Share of Search by month for Slim Jim, Wild Bill's, Jack Link's. The figures are in the table below the chart.

View monthly share of search table
MonthSlim JimWild Bill'sJack Link'sKraveStryveBiltong Boy
Oct 202544.8%37.2%17.4%0.53%0.04%—
Nov 202539.8%40.8%18.9%0.47%0.04%—
Dec 202541.1%34.6%23.6%0.6%0.05%—
Jan 202638.9%32.8%27.7%0.56%0.06%—
Feb 202641.4%28.5%29.4%0.6%0.04%—
Mar 202639%32.9%27.5%0.57%0.04%—
Apr 202640.9%34.5%23.8%0.71%0.05%—
May 202641.1%34.6%23.6%0.71%0.05%—
Jun 202636.6%37.2%25.6%0.52%0.04%—
Jul 202638.2%39.1%22.1%0.55%0.06%—
Aug 202646.2%31.7%21.6%0.44%0.04%—
Sep 2026——————

  1. 1.Slim Jim

    46.2%

    Moved from 2nd to 1st. 135K estimated branded searches, +49% vs prior month. Share +7.9 points.

  2. 2.Wild Bill's

    31.7%

    Moved from 1st to 2nd. 92.9K estimated branded searches, 0% vs prior month. Share -7.4 points.

  3. 3.Jack Link's

    21.6%

    Held 3rd. 63.4K estimated branded searches, +21% vs prior month. Share -0.4 points.

  4. 4.Krave

    0.44%

    Held 4th. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Stryve

    0.04%

    Held 5th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

  6. —.Biltong Boy

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Slim Jim and its closest rivals

Every comparison with Slim Jim

How has branded search demand for Slim Jim changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Slim Jim worldwide held steady at 135K.
  • Across the 11 months ending August 2026, Slim Jim’s estimated Share of Search among jerky worldwide increased from 44.8% to 46.2%.
  • Across the 11 months ending August 2026, Slim Jim’s estimated Share of Search among jerky worldwide peaked at 46.2% in August 2026 and was lowest at 36.6% in June 2026.

How did search popularity change for jerky worldwide in August 2026?

  1. In August 2026, Slim Jim overtook Wild Bill's to take the highest estimated Share of Search among jerky worldwide, at 46.2%.

  2. In August 2026, Wild Bill's lost estimated Share of Search among jerky worldwide, from 39.1% to 31.7%.

  3. Estimated monthly branded searches for Jack Link's worldwide rose 21% over 11 measured months, from 52.4K to 63.4K in August 2026.

  4. Estimated monthly branded searches for Krave worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

How is Slim Jim measured?

Brandwave collects information about searches that people make online using Slim Jim’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • slim jim
  • slim jim jerky

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How the Brand Demand Index is measured

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