Brandwave

How popular isJack Link's in search?

In August 2026, there were an estimated 60.5K branded searches for Jack Link's worldwide which is up 22.2% over the last 11 months. Jack Link's holds 39.6% estimated Share of Search among jerky worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Wild Bill's59.2%
  2. Jack Link's39.6%
  3. Krave0.85%
  4. Slim Jim0.26%
  5. Stryve0.07%
  6. Biltong Boy—
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Which jerky compete with Jack Link's?

Jack Link's against jerky worldwide, by month

Share of Search by month for Wild Bill's, Jack Link's. The figures are in the table below the chart.

View monthly share of search table
MonthWild Bill'sJack Link'sKraveSlim JimStryveBiltong Boy
Oct 202568.1%30.6%0.99%0.2%0.07%—
Nov 202568.2%30.7%0.81%0.2%0.07%—
Dec 202559.1%39.5%1%0.21%0.09%—
Jan 202654.3%44.4%0.96%0.19%0.1%—
Feb 202649.3%49.3%1.1%0.21%0.07%—
Mar 202654.4%44.5%0.96%0.16%0.07%—
Apr 202659%39.5%1.2%0.17%0.09%—
May 202659%39.4%1.2%0.21%0.09%—
Jun 202659.2%39.6%0.85%0.26%0.07%—
Jul 202663.8%34.9%0.92%0.27%0.1%—
Aug 202659.2%39.6%0.85%0.26%0.07%—
Sep 2026——————

  1. 1.Wild Bill's

    59.2%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share -4.6 points.

  2. 2.Jack Link's

    39.6%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +4.7 points.

  3. 3.Krave

    0.85%

    Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Slim Jim

    0.26%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Stryve

    0.07%

    Held 5th. 110 estimated branded searches, -21.4% vs prior month. Share 0 points.

  6. —.Biltong Boy

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare search popularity between Jack Link's and its closest rivals

How has branded search demand for Jack Link's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Jack Link's worldwide rose from 49.5K to 60.5K.
  • Across the 11 months ending August 2026, Jack Link's’ estimated Share of Search among jerky worldwide increased from 30.6% to 39.6%.
  • Across the 11 months ending August 2026, Jack Link's’ estimated Share of Search among jerky worldwide peaked at 49.3% in February 2026 and was lowest at 30.6% in October 2025.

How did search popularity change for jerky worldwide in August 2026?

  1. In August 2026, Jack Link's gained estimated Share of Search among jerky worldwide, from 34.9% to 39.6%.

  2. In August 2026, Wild Bill's lost estimated Share of Search among jerky worldwide, from 63.8% to 59.2%.

  3. Estimated monthly branded searches for Slim Jim worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.

  4. Estimated monthly branded searches for Krave worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.

How is Jack Link's measured?

Brandwave collects information about searches that people make online using Jack Link's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jack links

Do you work for Jack Link's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

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