Jack Link's vs Wild Bill's:Which is more popular by branded search?
In August 2026, Wild Bill's had more branded searches than Jack Link's among jerky worldwide. Wild Bill's was estimated to have 92.9K branded searches compared to Jack Link's’ 63.4K, and held a 31.7% Share of Search versus Jack Link's’ 21.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jack Link's or Wild Bill's?
Compare the jerky people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wild Bill's, Jack Link's. The figures are in the table below the chart.
View monthly share of search table
| Month | Slim Jim | Wild Bill's | Jack Link's | Krave | Stryve | Biltong Boy |
|---|---|---|---|---|---|---|
| Oct 2025 | 44.8% | 37.2% | 17.4% | 0.53% | 0.04% | — |
| Nov 2025 | 39.8% | 40.8% | 18.9% | 0.47% | 0.04% | — |
| Dec 2025 | 41.1% | 34.6% | 23.6% | 0.6% | 0.05% | — |
| Jan 2026 | 38.9% | 32.8% | 27.7% | 0.56% | 0.06% | — |
| Feb 2026 | 41.4% | 28.5% | 29.4% | 0.6% | 0.04% | — |
| Mar 2026 | 39% | 32.9% | 27.5% | 0.57% | 0.04% | — |
| Apr 2026 | 40.9% | 34.5% | 23.8% | 0.71% | 0.05% | — |
| May 2026 | 41.1% | 34.6% | 23.6% | 0.71% | 0.05% | — |
| Jun 2026 | 36.6% | 37.2% | 25.6% | 0.52% | 0.04% | — |
| Jul 2026 | 38.2% | 39.1% | 22.1% | 0.55% | 0.06% | — |
| Aug 2026 | 46.2% | 31.7% | 21.6% | 0.44% | 0.04% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Jack Link's and Wild Bill's comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Jack Link's took it in February 2026, Wild Bill's took it in March 2026.
- Across the 11 months ending August 2026, Jack Link's’ estimated Share of Search among jerky worldwide moved from 17.4% to 21.6%, and its estimated monthly branded searches moved from 52.4K to 63.4K.
- Across the 11 months ending August 2026, Wild Bill's’ estimated Share of Search among jerky worldwide moved from 37.2% to 31.7%, and its estimated monthly branded searches moved from 112K to 92.9K.
How did search popularity change for jerky worldwide in August 2026?
3 changes
In August 2026, Slim Jim overtook Wild Bill's to take the highest estimated Share of Search among jerky worldwide, at 46.2%.
In August 2026, Wild Bill's lost estimated Share of Search among jerky worldwide, from 39.1% to 31.7%.
Estimated monthly branded searches for Jack Link's worldwide rose 21% over 11 measured months, from 52.4K to 63.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jack Link's’ and Wild Bill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jack Link's
2 branded search terms
- jack links
- jacklinks
Wild Bill's
2 branded search terms
- wild bills
- wildbills
Put your own brand in this comparison
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