Jack Link's vs Krave:Which is more popular by branded search?
In August 2026, Jack Link's had more branded searches than Krave among jerky worldwide. Jack Link's was estimated to have 60.5K branded searches compared to Krave’s 1.3K, and held a 39.6% Share of Search versus Krave’s 0.85%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jack Link's or Krave?
Compare the jerky people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jack Link's, Krave. The figures are in the table below the chart.
View monthly share of search table
| Month | Wild Bill's | Jack Link's | Krave | Slim Jim | Stryve | Biltong Boy |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 30.6% | 0.99% | 0.2% | 0.07% | — |
| Nov 2025 | 68.2% | 30.7% | 0.81% | 0.2% | 0.07% | — |
| Dec 2025 | 59.1% | 39.5% | 1% | 0.21% | 0.09% | — |
| Jan 2026 | 54.3% | 44.4% | 0.96% | 0.19% | 0.1% | — |
| Feb 2026 | 49.3% | 49.3% | 1.1% | 0.21% | 0.07% | — |
| Mar 2026 | 54.4% | 44.5% | 0.96% | 0.16% | 0.07% | — |
| Apr 2026 | 59% | 39.5% | 1.2% | 0.17% | 0.09% | — |
| May 2026 | 59% | 39.4% | 1.2% | 0.21% | 0.09% | — |
| Jun 2026 | 59.2% | 39.6% | 0.85% | 0.26% | 0.07% | — |
| Jul 2026 | 63.8% | 34.9% | 0.92% | 0.27% | 0.1% | — |
| Aug 2026 | 59.2% | 39.6% | 0.85% | 0.26% | 0.07% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Jack Link's and Krave comparison changed over the last 12 months?
3 findings
- Jack Link's was ahead of Krave in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Jack Link's’ estimated Share of Search among jerky worldwide moved from 30.6% to 39.6%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 11 months ending August 2026, Krave’s estimated Share of Search among jerky worldwide moved from 0.99% to 0.85%, and its estimated monthly branded searches moved from 1.6K to 1.3K.
How did search popularity change for jerky worldwide in August 2026?
2 changes
In August 2026, Jack Link's gained estimated Share of Search among jerky worldwide, from 34.9% to 39.6%.
Estimated monthly branded searches for Krave worldwide fell 18.8% over 11 measured months, from 1.6K to 1.3K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Jack Link's’ and Krave’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jack Link's
1 branded search term
- jack links
Krave
1 branded search term
- krave jerky
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.