Slim Jim vs Wild Bill's:Which is more popular by branded search?
In August 2026, Wild Bill's had more branded searches than Slim Jim among jerky worldwide. Wild Bill's was estimated to have 90.5K branded searches compared to Slim Jim’s 390, and held a 59.2% Share of Search versus Slim Jim’s 0.26%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Slim Jim or Wild Bill's?
Compare the jerky people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wild Bill's, Slim Jim. The figures are in the table below the chart.
View monthly share of search table
| Month | Wild Bill's | Jack Link's | Krave | Slim Jim | Stryve | Biltong Boy |
|---|---|---|---|---|---|---|
| Oct 2025 | 68.1% | 30.6% | 0.99% | 0.2% | 0.07% | — |
| Nov 2025 | 68.2% | 30.7% | 0.81% | 0.2% | 0.07% | — |
| Dec 2025 | 59.1% | 39.5% | 1% | 0.21% | 0.09% | — |
| Jan 2026 | 54.3% | 44.4% | 0.96% | 0.19% | 0.1% | — |
| Feb 2026 | 49.3% | 49.3% | 1.1% | 0.21% | 0.07% | — |
| Mar 2026 | 54.4% | 44.5% | 0.96% | 0.16% | 0.07% | — |
| Apr 2026 | 59% | 39.5% | 1.2% | 0.17% | 0.09% | — |
| May 2026 | 59% | 39.4% | 1.2% | 0.21% | 0.09% | — |
| Jun 2026 | 59.2% | 39.6% | 0.85% | 0.26% | 0.07% | — |
| Jul 2026 | 63.8% | 34.9% | 0.92% | 0.27% | 0.1% | — |
| Aug 2026 | 59.2% | 39.6% | 0.85% | 0.26% | 0.07% | — |
| Sep 2026 | — | — | — | — | — | — |
How has the Slim Jim and Wild Bill's comparison changed over the last 12 months?
3 findings
- Wild Bill's was ahead of Slim Jim in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Slim Jim’s estimated Share of Search among jerky worldwide moved from 0.2% to 0.26%, and its estimated monthly branded searches moved from 320 to 390.
- Across the 11 months ending August 2026, Wild Bill's’ estimated Share of Search among jerky worldwide moved from 68.1% to 59.2%, and its estimated monthly branded searches moved from 110K to 90.5K.
How did search popularity change for jerky worldwide in August 2026?
2 changes
In August 2026, Wild Bill's lost estimated Share of Search among jerky worldwide, from 63.8% to 59.2%.
Estimated monthly branded searches for Slim Jim worldwide rose 21.9% over 11 measured months, from 320 to 390 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Slim Jim’s and Wild Bill's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Slim Jim
1 branded search term
- slim jim jerky
Wild Bill's
1 branded search term
- wild bills
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.