Brandwave

How popular isWella in search?

In September 2026, there were an estimated 8.1K branded searches for Wella worldwide which is down 18.2% over the last 12 months. Wella holds 0.45% estimated Share of Search among hair colour worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. L'Oreal55.9%
  2. Garnier31.3%
  3. Revlon11.2%
  4. Clairol0.68%
  5. Schwarzkopf0.45%
  6. Wella0.45%
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Where does Wella compete?

Wella is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Hair colour6th of 60.45%Shown below
Hair color brands6th of 61.5%Show ranking

Which hair colour compete with Wella?

Wella against hair colour worldwide, by month

Share of Search by month for L'Oreal, Garnier, Revlon, Wella. The figures are in the table below the chart.

View monthly share of search table
MonthL'OrealGarnierRevlonClairolSchwarzkopfWella
Oct 202552.1%33.3%12.8%0.77%0.52%0.52%
Nov 202555%29.8%13.5%0.67%0.45%0.54%
Dec 202555%29.7%13.5%0.67%0.45%0.67%
Jan 202655%29.7%13.5%0.67%0.45%0.67%
Feb 202656.4%30.5%11.3%0.56%0.56%0.68%
Mar 202652.8%34.8%10.6%0.52%0.64%0.64%
Apr 202653.4%34.2%10.7%0.53%0.53%0.53%
May 202653.5%34.3%10.8%0.43%0.53%0.43%
Jun 202654.4%34.9%9%0.54%0.66%0.54%
Jul 202653.2%34.1%10.7%0.53%0.79%0.64%
Aug 202652.8%34.9%10.6%0.64%0.52%0.52%
Sep 202655.9%31.3%11.2%0.68%0.45%0.45%

  1. 1.L'Oreal

    55.9%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +3.1 points.

  2. 2.Garnier

    31.3%

    Held 2nd. 560K estimated branded searches, -15.2% vs prior month. Share -3.6 points.

  3. 3.Revlon

    11.2%

    Held 3rd. 201K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Clairol

    0.68%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Schwarzkopf

    0.45%

    Held 5th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  6. 6.Wella

    0.45%

    Held 6th. 8.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between Wella and its closest rivals

Every comparison with Wella

How has branded search demand for Wella changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Wella worldwide fell from 9.9K to 8.1K.
  • Across the 12 months ending September 2026, Wella’s estimated Share of Search among hair colour worldwide held steady, from 0.52% to 0.45%.

How did search popularity change for hair colour worldwide in September 2026?

  1. In September 2026, L'Oreal gained estimated Share of Search among hair colour worldwide, from 52.8% to 55.9%.

  2. In September 2026, Revlon gained estimated Share of Search among hair colour worldwide, from 10.6% to 11.2%.

  3. In September 2026, Garnier lost estimated Share of Search among hair colour worldwide, from 34.9% to 31.3%.

  4. Estimated monthly branded searches for Clairol worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.

  5. Estimated monthly branded searches for Schwarzkopf worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

  6. Estimated monthly branded searches for Wella worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.

How is Wella measured?

Brandwave collects information about searches that people make online using Wella’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • wella hair colour

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How the Brand Demand Index is measured

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