Redken vs Wella:Which is searched more?
In September 2026, Redken had more branded searches than Wella among hair Color brands worldwide. Redken was estimated to have 301K branded searches compared to Wella’s 8.1K, and held a 54% Share of Search versus Wella’s 1.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Redken or Wella?
Compare the hair color brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Redken, Wella. The figures are in the table below the chart.
View monthly share of search table
| Month | Redken | Revlon | Garnier Nutrisse | Clairol | Schwarzkopf | Wella |
|---|---|---|---|---|---|---|
| Oct 2025 | 49.4% | 40.4% | 4.5% | 2.4% | 1.6% | 1.6% |
| Nov 2025 | 55.2% | 36.9% | 3.3% | 1.8% | 1.2% | 1.5% |
| Dec 2025 | 54.6% | 36.5% | 4% | 1.8% | 1.2% | 1.8% |
| Jan 2026 | 54.6% | 36.5% | 4% | 1.8% | 1.2% | 1.8% |
| Feb 2026 | 54.1% | 36.1% | 4% | 1.8% | 1.8% | 2.2% |
| Mar 2026 | 58.4% | 31.9% | 4.3% | 1.6% | 1.9% | 1.9% |
| Apr 2026 | 53.9% | 36% | 4.8% | 1.8% | 1.8% | 1.8% |
| May 2026 | 54.7% | 36.5% | 4% | 1.5% | 1.8% | 1.5% |
| Jun 2026 | 57.9% | 31.7% | 4.3% | 1.9% | 2.3% | 1.9% |
| Jul 2026 | 53.2% | 35.5% | 4.8% | 1.7% | 2.6% | 2.1% |
| Aug 2026 | 53.7% | 35.8% | 4.8% | 2.2% | 1.8% | 1.8% |
| Sep 2026 | 54% | 36.1% | 4.9% | 2.2% | 1.5% | 1.5% |
How has the Redken and Wella comparison changed over the last 12 months?
3 findings
- Redken was ahead of Wella in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Redken’s estimated Share of Search among hair Color brands worldwide moved from 49.4% to 54%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Wella’s estimated Share of Search among hair Color brands worldwide moved from 1.6% to 1.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
How did search popularity change for hair Color brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Wella worldwide fell 18.2% over 12 measured months, from 9.9K to 8.1K in September 2026.
Other head-to-heads among hair Color brands
How each brand is measured
Brandwave collects information about searches that people make online using Redken’s and Wella’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.