How popular isWagner in search?
In September 2026, there were an estimated 246K branded searches for Wagner worldwide which is down 18.3% over the last 12 months. Wagner holds 11.7% estimated Share of Search among heat gun brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Wagner compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Heat gun brands | 3rd of 6 | 11.7% | Shown below |
| Spray gun brands | 1st of 3 | 55.6% | Show ranking |
| Paint sprayer brands | 1st of 5 | 60.5% | Show ranking |
| Airless sprayer brands | 1st of 3 | 60.7% | Show ranking |
| HVLP sprayer brands | 1st of 3 | 60.7% | Show ranking |
Which heat gun brands compete with Wagner?
Share of Search by month for Makita, DeWalt, Wagner, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Wagner | Bosch | Steinel | Draper |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.9% | 25.8% | 11.6% | 7.9% | 0.85% | — |
| Nov 2025 | 52% | 29.9% | 10.9% | 6.2% | 0.98% | — |
| Dec 2025 | 47.4% | 33% | 12.1% | 6.8% | 0.73% | — |
| Jan 2026 | 45.7% | 31.3% | 14% | 7.9% | 1% | — |
| Feb 2026 | 47.2% | 33% | 12.1% | 6.8% | 0.89% | — |
| Mar 2026 | 49.9% | 28.9% | 12.9% | 7.3% | 0.95% | — |
| Apr 2026 | 47% | 32.2% | 11.8% | 8.1% | 0.87% | — |
| May 2026 | 46.1% | 31.2% | 14% | 7.9% | 0.84% | — |
| Jun 2026 | 47.4% | 32.1% | 11.7% | 8% | 0.71% | — |
| Jul 2026 | 45.3% | 30.7% | 13.7% | 9.4% | 0.83% | — |
| Aug 2026 | 46.6% | 31.6% | 11.5% | 9.6% | 0.69% | — |
| Sep 2026 | 47.6% | 31.9% | 11.7% | 8% | 0.86% | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.6% | 1M | +1.1% | +1 points | |
| 2, held 2nd | 31.9% | 673K | 0% | +0.3 points | |
| 3, held 3rd | 11.7% | 246K | 0% | +0.1 points | |
| 4, held 4th | 8% | 169K | -17.6% | -1.6 points | |
| 5, held 5th | 0.86% | 18.1K | +22.3% | +0.2 points | |
| —, not measured this month | — | — | — | — |
1.
Makita47.6%
Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +1 points.
2.
DeWalt31.9%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
Wagner11.7%
Held 3rd. 246K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Bosch8%
Held 4th. 169K estimated branded searches, -17.6% vs prior month. Share -1.6 points.
5.
Steinel0.86%
Held 5th. 18.1K estimated branded searches, +22.3% vs prior month. Share +0.2 points.
—.
Draper—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between Wagner and its closest rivals
Every comparison with Wagner
10 comparisons
How has branded search demand for Wagner changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Wagner worldwide fell from 301K to 246K.
- Across the 12 months ending September 2026, Wagner’s estimated Share of Search among heat gun brands worldwide peaked at 14% in January 2026 and was lowest at 10.9% in November 2025.
How did search popularity change for heat gun brands worldwide in September 2026?
4 changes
In September 2026, Makita gained estimated Share of Search among heat gun brands worldwide, from 46.6% to 47.6%.
In September 2026, Bosch lost estimated Share of Search among heat gun brands worldwide, from 9.6% to 8%.
Estimated monthly branded searches for Steinel worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.
Estimated monthly branded searches for Wagner worldwide fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How is Wagner measured?
Brandwave collects information about searches that people make online using Wagner’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- wagner
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Is Wagner your brand?
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