Brandwave

How popular isVSCO in search?

In September 2026, there were an estimated 692K branded searches for VSCO worldwide which is down 17.8% over the last 12 months. VSCO holds 8.2% estimated Share of Search among photo editing apps worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Photopea40.4%
  2. Picsart21.4%
  3. Adobe Lightroom13.7%
  4. Pixlr12.3%
  5. VSCO8.2%
  6. Snapseed3.9%
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Which photo editing apps compete with VSCO?

VSCO against photo editing apps worldwide, by month

Share of Search by month for Photopea, Picsart, Adobe Lightroom, Pixlr, VSCO, Snapseed. The figures are in the table below the chart.

View monthly share of search table
MonthPhotopeaPicsartAdobe LightroomPixlrVSCOSnapseed
Oct 202539.9%20.6%12%15.6%8.1%3.9%
Nov 202535.1%22.7%12.3%17.2%8.6%4.1%
Dec 202536.4%23.5%12.7%14%9%4.3%
Jan 202636.5%23.2%13%14%9%4.3%
Feb 202638.7%23.5%13.3%13%7.8%3.8%
Mar 202635.6%25.9%12.6%13.2%8.7%4.1%
Apr 202633.1%33.9%11.9%10.5%6.7%3.9%
May 202633.1%33.2%11.4%10.8%6.8%4.8%
Jun 202635.9%31.3%12.1%9.7%7.3%3.7%
Jul 202638.2%29%10.9%10.6%7.6%3.7%
Aug 202639.2%26.1%13%10%7.8%3.8%
Sep 202640.4%21.4%13.7%12.3%8.2%3.9%

  1. 1.Photopea

    40.4%

    Held 1st. 3.4M estimated branded searches, -1.5% vs prior month. Share +1.2 points.

  2. 2.Picsart

    21.4%

    Held 2nd. 1.8M estimated branded searches, -21.5% vs prior month. Share -4.6 points.

  3. 3.Adobe Lightroom

    13.7%

    Held 3rd. 1.2M estimated branded searches, +0.71% vs prior month. Share +0.7 points.

  4. 4.Pixlr

    12.3%

    Held 4th. 1M estimated branded searches, +17.4% vs prior month. Share +2.3 points.

  5. 5.VSCO

    8.2%

    Held 5th. 692K estimated branded searches, -0.43% vs prior month. Share +0.3 points.

  6. 6.Snapseed

    3.9%

    Held 6th. 329K estimated branded searches, -3.6% vs prior month. Share 0 points.

Compare search popularity between VSCO and its closest rivals

Every comparison with VSCO

How has branded search demand for VSCO changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for VSCO worldwide fell from 842K to 692K.
  • Across the 12 months ending September 2026, VSCO’s estimated Share of Search among photo editing apps worldwide peaked at 9% in January 2026 and was lowest at 6.7% in April 2026.

How did search popularity change for photo editing apps worldwide in September 2026?

  1. In September 2026, Pixlr gained estimated Share of Search among photo editing apps worldwide, from 10% to 12.3%.

  2. In September 2026, Photopea gained estimated Share of Search among photo editing apps worldwide, from 39.2% to 40.4%.

  3. In September 2026, Adobe Lightroom gained estimated Share of Search among photo editing apps worldwide, from 13% to 13.7%.

  4. In September 2026, Picsart lost estimated Share of Search among photo editing apps worldwide, from 26.1% to 21.4%.

  5. VSCO’s estimated Share of Search among photo editing apps worldwide has gained ground for 3 months in a row, from 7.3% to 8.2% in September 2026.

  6. Estimated monthly branded searches for Snapseed worldwide fell 18.6% over 12 measured months, from 404K to 329K in September 2026.

Where does VSCO compete?

VSCO is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Photo editing apps5th of 68.2%Shown above
Mobile photo editing apps3rd of 616.8%Show ranking

How is VSCO measured?

Brandwave collects information about searches that people make online using VSCO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

9 branded search terms

  • app vsco
  • vsco
  • vsco app
  • vsco apps
  • vsco co
  • vsco filter app
  • vsco mobile app
  • vsco photo filter
  • vsco photo filters

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How the Brand Demand Index is measured

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