Brandwave

How popular isPhotopea in search?

In September 2026, there were an estimated 3.4M branded searches for Photopea worldwide which is down 17.6% over the last 12 months. Photopea holds 40% estimated Share of Search among photo editing apps worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Photopea40%
  2. Picsart21.5%
  3. Adobe Lightroom13.9%
  4. Pixlr12.5%
  5. VSCO8.3%
  6. Snapseed3.9%
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Which photo editing apps compete with Photopea?

Photopea against photo editing apps worldwide, by month

Share of Search by month for Photopea, Picsart, Adobe Lightroom, Pixlr, VSCO, Snapseed. The figures are in the table below the chart.

View monthly share of search table
MonthPhotopeaPicsartAdobe LightroomPixlrVSCOSnapseed
Oct 202539.5%20.7%12.1%15.7%8.1%3.9%
Nov 202534.7%22.8%12.4%17.3%8.7%4.1%
Dec 202536%23.6%12.8%14.1%9.1%4.3%
Jan 202636.1%23.3%13.1%14.1%9.1%4.3%
Feb 202638.1%23.7%13.4%13.1%7.9%3.8%
Mar 202636.1%23.3%13.3%13.8%9.1%4.3%
Apr 202636.1%27%13.3%11.8%7.5%4.3%
May 202636.2%26.2%12.7%12%7.6%5.3%
Jun 202638.1%26.3%13.1%10.5%7.9%4%
Jul 202638.9%26.4%11.5%11.1%8.1%3.9%
Aug 202638.6%26%13.3%10.2%8%3.9%
Sep 202640%21.5%13.9%12.5%8.3%3.9%
  1. Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Picsart

    21.5%

    Held 2nd. 1.8M estimated branded searches, -20.1% vs prior month. Share -4.5 points.

  3. Held 3rd. 1.2M estimated branded searches, +0.71% vs prior month. Share +0.6 points.

  4. 4.Pixlr

    12.5%

    Held 4th. 1M estimated branded searches, +17.5% vs prior month. Share +2.2 points.

  5. 5.VSCO

    8.3%

    Held 5th. 692K estimated branded searches, -0.43% vs prior month. Share +0.3 points.

  6. 6.Snapseed

    3.9%

    Held 6th. 329K estimated branded searches, -3.6% vs prior month. Share 0 points.

Compare search popularity between Photopea and its closest rivals

How has branded search demand for Photopea changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Photopea worldwide fell from 4.2M to 3.4M.
  • Across the 12 months ending September 2026, Photopea’s estimated Share of Search among photo editing apps worldwide peaked at 40% in September 2026 and was lowest at 34.7% in November 2025.

How did search popularity change for photo editing apps worldwide in September 2026?

  1. In September 2026, Pixlr gained estimated Share of Search among photo editing apps worldwide, from 10.2% to 12.5%.

  2. In September 2026, Photopea gained estimated Share of Search among photo editing apps worldwide, from 38.6% to 40%.

  3. In September 2026, Adobe Lightroom gained estimated Share of Search among photo editing apps worldwide, from 13.3% to 13.9%.

  4. In September 2026, Picsart lost estimated Share of Search among photo editing apps worldwide, from 26% to 21.5%.

  5. Estimated monthly branded searches for Snapseed worldwide fell 18.6% over 12 measured months, from 404K to 329K in September 2026.

  6. Estimated monthly branded searches for VSCO worldwide fell 17.8% over 12 measured months, from 842K to 692K in September 2026.

Where does Photopea compete?

Photopea is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Graphic design software2nd of 311.7%Show ranking
Online design tools2nd of 101.7%Show ranking
Image editing software1st of 1333%Show ranking
Online photo editors1st of 538.1%Show ranking
Photo editing apps1st of 640%Shown above

How is Photopea measured?

Brandwave collects information about searches that people make online using Photopea’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

19 branded search terms

  • photo pea
  • photo pea ai
  • photo pea app
  • photo pea editor
  • photopea
  • photopea ai
  • photopea android
  • photopea app
  • photopea editor
  • photopea graphic design
  • photopea image editor
  • photopea ipad
  • photopea iphone
  • photopea linux
  • photopea mac
  • photopea photo editing
  • photopea photo editor
  • photopea pro
  • photopea software

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How the Brand Demand Index is measured

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Is Photopea your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.