Brandwave

How popular isVivino in search?

In August 2026, there were an estimated 2.9K branded searches for Vivino worldwide which held steady over the last 11 months. Vivino holds 4.4% estimated Share of Search among alcohol delivery platforms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Naked Wines91.5%
  2. Vivino4.4%
  3. Saucey2.4%
  4. Minibar1.5%
  5. Drizly0.21%
  6. Flaviar0.02%
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Which alcohol delivery platforms compete with Vivino?

Vivino against alcohol delivery platforms worldwide, by month

Share of Search by month for Naked Wines, Vivino, Saucey. The figures are in the table below the chart.

View monthly share of search table
MonthNaked WinesVivinoSauceyMinibarDrizlyFlaviar
Oct 202591.9%2.9%2.4%2.4%0.32%0.01%
Nov 202593.6%3.1%1.6%1.6%0.09%<0.01%
Dec 202591.1%3.6%2%3%0.27%<0.01%
Jan 202689%4.3%3.5%2.8%0.38%0.03%
Feb 202689.9%4.3%3.6%1.9%0.25%0.01%
Mar 202690.2%4.3%3.6%1.5%0.39%0.01%
Apr 202687.9%5.1%4.3%2.3%0.37%0.02%
May 202691.1%4.4%2.9%1.3%0.32%0.02%
Jun 202691.4%4.4%2.4%1.5%0.32%0.02%
Jul 202691%4.4%2.9%1.5%0.26%0.02%
Aug 202691.5%4.4%2.4%1.5%0.21%0.02%
Sep 2026——————

  1. 1.Naked Wines

    91.5%

    Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Vivino

    4.4%

    Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Saucey

    2.4%

    Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.4 points.

  4. 4.Minibar

    1.5%

    Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Drizly

    0.21%

    Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.

  6. 6.Flaviar

    0.02%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Vivino and its closest rivals

How has branded search demand for Vivino changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Vivino worldwide held steady at 2.9K.
  • Across the 11 months ending August 2026, Vivino’s estimated Share of Search among alcohol delivery platforms worldwide increased from 2.9% to 4.4%.
  • Across the 11 months ending August 2026, Vivino’s estimated Share of Search among alcohol delivery platforms worldwide peaked at 5.1% in April 2026 and was lowest at 2.9% in October 2025.

How did search popularity change for alcohol delivery platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Minibar worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.

  2. Estimated monthly branded searches for Drizly worldwide fell 56.3% over 11 measured months, from 320 to 140 in August 2026.

  3. Estimated monthly branded searches for Saucey worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.

  4. Estimated monthly branded searches for Naked Wines worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.

How is Vivino measured?

Brandwave collects information about searches that people make online using Vivino’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • vivino wine

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How the Brand Demand Index is measured

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