Instacart vs Vivino:Which is more popular?
In September 2026, Instacart had more branded searches than Vivino among alcohol delivery platforms worldwide. Instacart had about 2.2 million branded searches, while Vivino had 2,900. Instacart made up 12.5% of all alcohol delivery platform searches we track, and Vivino accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about alcohol delivery platforms, Instacart appeared in four of the five answers and Vivino in none.
Who do people search for more?
Instacart, about 773 searches for every 1 for Vivino
Who does AI mention more?
Instacart, mentioned in 4 of 5 answers, Vivino in 0
Who does AI recommend more?
Instacart, the only one of the two named
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Top alcohol delivery platforms in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Instacart was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Vivino did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Uber Eats4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Instacart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
DoorDash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Total Wine & More3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Minibar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Drizly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Gopuff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Saucey1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Naked Wines0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vivino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about alcohol delivery platforms
5 answers
Asked ChatGPT
“Which alcohol delivery platform should I use?”
Asked ChatGPT
“What are the best alcohol delivery platforms?”
Asked ChatGPT
“What's the best alcohol delivery platform for drinks for a party?”
Searched Google, AI Overview
“alcohol delivery”
Searched Google, AI Overview
“wine delivery”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Instacart or Vivino more popular in search?
This chart shows how often people search Google for Instacart and Vivino by name. Each line represents a brand's share of searches for all 11 alcohol delivery platforms we track, month by month, from English-language searches worldwide.
Share of searches by month for Instacart, Vivino. The figures are in the table below the chart.
View monthly share of searches table
| Month | DoorDash | Uber Eats | Instacart | Total Wine & More | Gopuff | Naked Wines | Vivino | Saucey | Minibar | Drizly | Flaviar |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 37.9% | 11.9% | 8% | 2% | 0.48% | 0.02% | 0.01% | 0.01% | <0.01% | <0.01% |
| Nov 2025 | 38.7% | 36.8% | 11.6% | 9.5% | 2.8% | 0.57% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 43% | 33.6% | 10.5% | 10.5% | 1.7% | 0.52% | 0.02% | 0.01% | 0.02% | <0.01% | <0.01% |
| Jan 2026 | 44.2% | 34.5% | 13.3% | 5.9% | 1.8% | 0.29% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 40% | 38.1% | 14.6% | 5.3% | 1.6% | 0.32% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 45.5% | 36.5% | 11.1% | 5% | 1.5% | 0.3% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 41.5% | 38.5% | 12.4% | 5.5% | 1.7% | 0.27% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 40.6% | 38.6% | 12.2% | 6.6% | 1.6% | 0.33% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 41% | 38% | 12.3% | 6.7% | 1.6% | 0.33% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 41% | 38% | 12.3% | 6.7% | 1.6% | 0.33% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 41.6% | 38.7% | 12.5% | 5.6% | 1.4% | 0.34% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 41.6% | 38.7% | 12.5% | 5.6% | 1.4% | 0.28% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% |
How has the Instacart and Vivino comparison changed over the last 12 months?
3 findings
- Instacart was ahead of Vivino in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Instacart’s share of searches among alcohol delivery platforms worldwide moved from 11.9% to 12.5%, and its estimated monthly branded searches held steady at 2.2M.
- Across the 12 months ending September 2026, Vivino’s share of searches among alcohol delivery platforms worldwide held steady at 0.02%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for alcohol delivery platforms worldwide in September 2026?
0 changes
Neither Instacart nor Vivino moved beyond provider rounding among alcohol delivery platforms in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Instacart’s and Vivino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among alcohol delivery platforms
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