How popular isNaked Wines in search?
In August 2026, there were an estimated 60.5K branded searches for Naked Wines worldwide which is down 33.1% over the last 11 months. Naked Wines holds 91.5% estimated Share of Search among alcohol delivery platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Naked Wines and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which alcohol delivery platforms compete with Naked Wines?
Share of Search by month for Naked Wines, Vivino, Saucey. The figures are in the table below the chart.
View monthly share of search table
| Month | Naked Wines | Vivino | Saucey | Minibar | Drizly | Flaviar |
|---|---|---|---|---|---|---|
| Oct 2025 | 91.9% | 2.9% | 2.4% | 2.4% | 0.32% | 0.01% |
| Nov 2025 | 93.6% | 3.1% | 1.6% | 1.6% | 0.09% | <0.01% |
| Dec 2025 | 91.1% | 3.6% | 2% | 3% | 0.27% | <0.01% |
| Jan 2026 | 89% | 4.3% | 3.5% | 2.8% | 0.38% | 0.03% |
| Feb 2026 | 89.9% | 4.3% | 3.6% | 1.9% | 0.25% | 0.01% |
| Mar 2026 | 90.2% | 4.3% | 3.6% | 1.5% | 0.39% | 0.01% |
| Apr 2026 | 87.9% | 5.1% | 4.3% | 2.3% | 0.37% | 0.02% |
| May 2026 | 91.1% | 4.4% | 2.9% | 1.3% | 0.32% | 0.02% |
| Jun 2026 | 91.4% | 4.4% | 2.4% | 1.5% | 0.32% | 0.02% |
| Jul 2026 | 91% | 4.4% | 2.9% | 1.5% | 0.26% | 0.02% |
| Aug 2026 | 91.5% | 4.4% | 2.4% | 1.5% | 0.21% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91.5% | 60.5K | 0% | +0.5 points | |
| 2, held 2nd | 4.4% | 2.9K | 0% | 0 points | |
| 3, held 3rd | 2.4% | 1.6K | -15.8% | -0.4 points | |
| 4, held 4th | 1.5% | 1K | 0% | 0 points | |
| 5, held 5th | 0.21% | 140 | -17.6% | 0 points | |
| 6, held 6th | 0.02% | 10 | 0% | 0 points |
91.5%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
Vivino
4.4%
Held 2nd. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Saucey
2.4%
Held 3rd. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.4 points.
4.
Minibar
1.5%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share 0 points.
5.Drizly
0.21%
Held 5th. 140 estimated branded searches, -17.6% vs prior month. Share 0 points.
6.
Flaviar0.02%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Naked Wines and its closest rivals
How has branded search demand for Naked Wines changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Naked Wines worldwide fell from 90.5K to 60.5K.
- Across the 11 months ending August 2026, Naked Wines’ estimated Share of Search among alcohol delivery platforms worldwide peaked at 93.6% in November 2025 and was lowest at 87.9% in April 2026.
How did search popularity change for alcohol delivery platforms worldwide in August 2026?
4 changes
Estimated monthly branded searches for Minibar worldwide fell 58.3% over 11 measured months, from 2.4K to 1K in August 2026.
Estimated monthly branded searches for Drizly worldwide fell 56.3% over 11 measured months, from 320 to 140 in August 2026.
Estimated monthly branded searches for Saucey worldwide fell 33.3% over 11 measured months, from 2.4K to 1.6K in August 2026.
Estimated monthly branded searches for Naked Wines worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
How is Naked Wines measured?
Brandwave collects information about searches that people make online using Naked Wines’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- naked wines
Do you work for Naked Wines? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Naked Wines your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.