Brandwave

Naked Wines vs Total Wine & More:Which is more popular?

In September 2026, Total Wine & More had more branded searches than Naked Wines among alcohol delivery platforms worldwide. Total Wine & More had about 1 million branded searches, while Naked Wines had 49,500. Total Wine & More made up 5.6% of all alcohol delivery platform searches we track, and Naked Wines accounted for 0.28%. When we asked ChatGPT and Google AI Overviews about alcohol delivery platforms, Total Wine & More appeared in three of the five answers and Naked Wines in none.

Among alcohol delivery platforms worldwide in September 2026

Who do people search for more?

Total Wine & More, about 20 searches for every 1 for Naked Wines

Total Wine & More 1M searchesNaked Wines 49.5K searches

Who does AI mention more?

Total Wine & More, mentioned in 3 of 5 answers, Naked Wines in 0

Total Wine & More in 3 of 5Naked Wines in 0 of 5

Who does AI recommend more?

Total Wine & More, the only one of the two named

Total Wine & More first in 3Naked Wines never named

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Top alcohol delivery platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Total Wine & More was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Naked Wines did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Instacart1st
  2. DoorDash2nd
  3. Uber Eats3rd
  4. Drizly4th
  5. Gopuff5th
  6. Minibar6th
  7. Total Wine & More7th
  8. Saucey8th
  9. Naked Wines–
  10. Vivino–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uber Eats4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instacart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DoorDash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Total Wine & More3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Minibar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Drizly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gopuff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saucey1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vivino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about alcohol delivery platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Naked Wines or Total Wine & More more popular in search?

This chart shows how often people search Google for Naked Wines and Total Wine & More by name. Each line represents a brand's share of searches for all 11 alcohol delivery platforms we track, month by month, from English-language searches worldwide.

Naked Wines and Total Wine & More among alcohol delivery platforms worldwide, by month

Share of searches by month for Total Wine & More, Naked Wines. The figures are in the table below the chart.

View monthly share of searches table
MonthDoorDashUber EatsInstacartTotal Wine & MoreGopuffNaked WinesVivinoSauceyMinibarDrizlyFlaviar
Oct 202539.8%37.9%11.9%8%2%0.48%0.02%0.01%0.01%<0.01%<0.01%
Nov 202538.7%36.8%11.6%9.5%2.8%0.57%0.02%<0.01%<0.01%<0.01%<0.01%
Dec 202543%33.6%10.5%10.5%1.7%0.52%0.02%0.01%0.02%<0.01%<0.01%
Jan 202644.2%34.5%13.3%5.9%1.8%0.29%0.01%0.01%<0.01%<0.01%<0.01%
Feb 202640%38.1%14.6%5.3%1.6%0.32%0.02%0.01%<0.01%<0.01%<0.01%
Mar 202645.5%36.5%11.1%5%1.5%0.3%0.01%0.01%<0.01%<0.01%<0.01%
Apr 202641.5%38.5%12.4%5.5%1.7%0.27%0.02%0.01%<0.01%<0.01%<0.01%
May 202640.6%38.6%12.2%6.6%1.6%0.33%0.02%0.01%<0.01%<0.01%<0.01%
Jun 202641%38%12.3%6.7%1.6%0.33%0.02%<0.01%<0.01%<0.01%<0.01%
Jul 202641%38%12.3%6.7%1.6%0.33%0.02%0.01%<0.01%<0.01%<0.01%
Aug 202641.6%38.7%12.5%5.6%1.4%0.34%0.02%<0.01%<0.01%<0.01%<0.01%
Sep 202641.6%38.7%12.5%5.6%1.4%0.28%0.02%<0.01%<0.01%<0.01%<0.01%

How has the Naked Wines and Total Wine & More comparison changed over the last 12 months?

3 findings

How did search popularity change for alcohol delivery platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Naked Wines worldwide fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.

  2. Estimated monthly branded searches for Total Wine & More worldwide fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Naked Wines’ and Total Wine & More’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Naked Wines

1 branded search term

  • naked wines

Total Wine & More

1 branded search term

  • total wine

How the Brand Demand Index is measured

Other head-to-heads among alcohol delivery platforms

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