Brandwave

How popular isTotal Wine & More?

In September 2026, people searched for Total Wine & More by name about 1 million times worldwide, a 33.3% decrease from the previous year. These searches made up 5.6% of all global alcohol delivery platform searches, placing Total Wine & More fourth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about alcohol delivery platforms, Total Wine & More appeared in three of the five answers and was the seventh most recommended of the 11.

Search and AI answers in September 2026

Total Wine & More is the fourth most searched of 11 competitors and the seventh most recommended in AI answers.

  1. DoorDashShare of searches 41.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Uber EatsShare of searches 38.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. InstacartShare of searches 12.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Total Wine & MoreShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  5. GopuffShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+6 more

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Top alcohol delivery platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Total Wine & More was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Total Wine & More is the seventh most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Instacart1st
  2. DoorDash2nd
  3. Uber Eats3rd
  4. Drizly4th
  5. Gopuff5th
  6. Minibar6th
  7. Total Wine & More7th
  8. Saucey8th
  9. Naked Wines–
  10. Vivino–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uber Eats4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instacart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DoorDash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Total Wine & More3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Minibar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Drizly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gopuff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saucey1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vivino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about alcohol delivery platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which alcohol delivery platforms compete with Total Wine & More?

Total Wine & More against alcohol delivery platforms worldwide, by month

Share of searches by month for DoorDash, Uber Eats, Instacart, Total Wine & More. The figures are in the table below the chart.

View monthly share of searches table
MonthDoorDashUber EatsInstacartTotal Wine & MoreGopuffNaked WinesVivinoSauceyMinibarDrizlyFlaviar
Oct 202539.8%37.9%11.9%8%2%0.48%0.02%0.01%0.01%<0.01%<0.01%
Nov 202538.7%36.8%11.6%9.5%2.8%0.57%0.02%<0.01%<0.01%<0.01%<0.01%
Dec 202543%33.6%10.5%10.5%1.7%0.52%0.02%0.01%0.02%<0.01%<0.01%
Jan 202644.2%34.5%13.3%5.9%1.8%0.29%0.01%0.01%<0.01%<0.01%<0.01%
Feb 202640%38.1%14.6%5.3%1.6%0.32%0.02%0.01%<0.01%<0.01%<0.01%
Mar 202645.5%36.5%11.1%5%1.5%0.3%0.01%0.01%<0.01%<0.01%<0.01%
Apr 202641.5%38.5%12.4%5.5%1.7%0.27%0.02%0.01%<0.01%<0.01%<0.01%
May 202640.6%38.6%12.2%6.6%1.6%0.33%0.02%0.01%<0.01%<0.01%<0.01%
Jun 202641%38%12.3%6.7%1.6%0.33%0.02%<0.01%<0.01%<0.01%<0.01%
Jul 202641%38%12.3%6.7%1.6%0.33%0.02%0.01%<0.01%<0.01%<0.01%
Aug 202641.6%38.7%12.5%5.6%1.4%0.34%0.02%<0.01%<0.01%<0.01%<0.01%
Sep 202641.6%38.7%12.5%5.6%1.4%0.28%0.02%<0.01%<0.01%<0.01%<0.01%

  1. 1.DoorDash

    41.6%

    Held 1st. 7.5M estimated branded searches, -0.01% vs prior month. Share 0 points.

  2. 2.Uber Eats

    38.7%

    Held 2nd. 6.9M estimated branded searches, -0.14% vs prior month. Share 0 points.

  3. 3.Instacart

    12.5%

    Held 3rd. 2.2M estimated branded searches, +<0.01% vs prior month. Share 0 points.

  4. 4.Total Wine & More

    5.6%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Gopuff

    1.4%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Naked Wines

    0.28%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Vivino

    0.02%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Saucey

    <0.01%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Minibar

    <0.01%

    Held 9th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

  10. 10.Drizly

    <0.01%

    Held 10th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

  11. 11.Flaviar

    <0.01%

    Held 11th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Total Wine & More and its closest rivals

Every comparison with Total Wine & More

9 comparisons

How has branded search demand for Total Wine & More changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Total Wine & More worldwide fell from 1.5M to 1M.
  • Across the 12 months ending September 2026, Total Wine & More’s share of searches among alcohol delivery platforms worldwide decreased from 8% to 5.6%.
  • Across the 12 months ending September 2026, Total Wine & More’s share of searches among alcohol delivery platforms worldwide peaked at 10.5% in December 2025 and was lowest at 5% in March 2026.

How did search popularity change for alcohol delivery platforms worldwide in September 2026?

6 changes

  1. DoorDash’s share of searches among alcohol delivery platforms worldwide has gained ground for 3 months in a row, from 41% to 41.6% in September 2026.

  2. Estimated monthly branded searches for Minibar worldwide fell 70% over 12 measured months, from 2.4K to 720 in September 2026.

  3. Estimated monthly branded searches for Drizly worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

  4. Estimated monthly branded searches for Naked Wines worldwide fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.

  5. Estimated monthly branded searches for Saucey worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Total Wine & More worldwide fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.

How are Total Wine & More’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Total Wine & More’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • total wine

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How the Brand Demand Index is measured

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