Brandwave

Gopuff vs Total Wine & More:Which is more popular?

In September 2026, Total Wine & More had more branded searches than Gopuff among alcohol delivery platforms worldwide. Total Wine & More had about 1 million branded searches, while Gopuff had 246,000. Total Wine & More made up 5.6% of all alcohol delivery platform searches we track, and Gopuff accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about alcohol delivery platforms, Total Wine & More appeared in three of the five answers and Gopuff in two. Total Wine & More was mentioned before Gopuff in two out of three answers that named either.

Among alcohol delivery platforms worldwide in September 2026

Who do people search for more?

Total Wine & More, about 4 searches for every 1 for Gopuff

Total Wine & More 1M searchesGopuff 246K searches

Who does AI mention more?

Total Wine & More, mentioned in 3 of 5 answers, Gopuff in 2

Total Wine & More in 3 of 5Gopuff in 2 of 5

Who does AI recommend more?

Total Wine & More, named ahead of Gopuff in 2 of 3 answers

Total Wine & More first in 2Gopuff first in 1

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Top alcohol delivery platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Total Wine & More was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Gopuff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Total Wine & More was listed before Gopuff in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Instacart1st
  2. DoorDash2nd
  3. Uber Eats3rd
  4. Drizly4th
  5. Gopuff5th
  6. Minibar6th
  7. Total Wine & More7th
  8. Saucey8th
  9. Naked Wines–
  10. Vivino–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uber Eats4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instacart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DoorDash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Total Wine & More3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Minibar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Drizly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gopuff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saucey1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vivino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about alcohol delivery platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Gopuff or Total Wine & More more popular in search?

This chart shows how often people search Google for Gopuff and Total Wine & More by name. Each line represents a brand's share of searches for all 11 alcohol delivery platforms we track, month by month, from English-language searches worldwide.

Gopuff and Total Wine & More among alcohol delivery platforms worldwide, by month

Share of searches by month for Total Wine & More, Gopuff. The figures are in the table below the chart.

View monthly share of searches table
MonthDoorDashUber EatsInstacartTotal Wine & MoreGopuffNaked WinesVivinoSauceyMinibarDrizlyFlaviar
Oct 202539.8%37.9%11.9%8%2%0.48%0.02%0.01%0.01%<0.01%<0.01%
Nov 202538.7%36.8%11.6%9.5%2.8%0.57%0.02%<0.01%<0.01%<0.01%<0.01%
Dec 202543%33.6%10.5%10.5%1.7%0.52%0.02%0.01%0.02%<0.01%<0.01%
Jan 202644.2%34.5%13.3%5.9%1.8%0.29%0.01%0.01%<0.01%<0.01%<0.01%
Feb 202640%38.1%14.6%5.3%1.6%0.32%0.02%0.01%<0.01%<0.01%<0.01%
Mar 202645.5%36.5%11.1%5%1.5%0.3%0.01%0.01%<0.01%<0.01%<0.01%
Apr 202641.5%38.5%12.4%5.5%1.7%0.27%0.02%0.01%<0.01%<0.01%<0.01%
May 202640.6%38.6%12.2%6.6%1.6%0.33%0.02%0.01%<0.01%<0.01%<0.01%
Jun 202641%38%12.3%6.7%1.6%0.33%0.02%<0.01%<0.01%<0.01%<0.01%
Jul 202641%38%12.3%6.7%1.6%0.33%0.02%0.01%<0.01%<0.01%<0.01%
Aug 202641.6%38.7%12.5%5.6%1.4%0.34%0.02%<0.01%<0.01%<0.01%<0.01%
Sep 202641.6%38.7%12.5%5.6%1.4%0.28%0.02%<0.01%<0.01%<0.01%<0.01%

How has the Gopuff and Total Wine & More comparison changed over the last 12 months?

3 findings

How did search popularity change for alcohol delivery platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Total Wine & More worldwide fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.

  2. Estimated monthly branded searches for Gopuff worldwide fell 33.2% over 12 measured months, from 368K to 246K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Gopuff’s and Total Wine & More’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Gopuff

1 branded search term

  • gopuff

Total Wine & More

1 branded search term

  • total wine

How the Brand Demand Index is measured

Other head-to-heads among alcohol delivery platforms

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