Brandwave

How popular isGopuff?

In September 2026, people searched for Gopuff by name about 246,000 times worldwide, a 33.2% decrease from the previous year. These searches made up 1.4% of all global alcohol delivery platform searches, placing Gopuff fifth out of 11 platforms. When we asked both ChatGPT and Google AI Overviews about alcohol delivery platforms, Gopuff appeared in two of the five answers and was the fifth most recommended of the 11.

Search and AI answers in September 2026

Gopuff is the fifth most searched of 11 competitors and the fifth most recommended in AI answers.

  1. DoorDashShare of searches 41.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. Uber EatsShare of searches 38.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. InstacartShare of searches 12.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Total Wine & MoreShare of searches 5.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 7th
  5. GopuffShare of searches 1.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top alcohol delivery platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Gopuff was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Gopuff is the fifth most recommended of the 11.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Instacart1st
  2. DoorDash2nd
  3. Uber Eats3rd
  4. Drizly4th
  5. Gopuff5th
  6. Minibar6th
  7. Total Wine & More7th
  8. Saucey8th
  9. Naked Wines–
  10. Vivino–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uber Eats4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Instacart4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DoorDash3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Total Wine & More3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Minibar3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Drizly3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gopuff2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Saucey1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Naked Wines0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vivino0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about alcohol delivery platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which alcohol delivery platforms compete with Gopuff?

Gopuff against alcohol delivery platforms worldwide, by month

Share of searches by month for DoorDash, Uber Eats, Instacart, Total Wine & More, Gopuff. The figures are in the table below the chart.

View monthly share of searches table
MonthDoorDashUber EatsInstacartTotal Wine & MoreGopuffNaked WinesVivinoSauceyMinibarDrizlyFlaviar
Oct 202539.8%37.9%11.9%8%2%0.48%0.02%0.01%0.01%<0.01%<0.01%
Nov 202538.7%36.8%11.6%9.5%2.8%0.57%0.02%<0.01%<0.01%<0.01%<0.01%
Dec 202543%33.6%10.5%10.5%1.7%0.52%0.02%0.01%0.02%<0.01%<0.01%
Jan 202644.2%34.5%13.3%5.9%1.8%0.29%0.01%0.01%<0.01%<0.01%<0.01%
Feb 202640%38.1%14.6%5.3%1.6%0.32%0.02%0.01%<0.01%<0.01%<0.01%
Mar 202645.5%36.5%11.1%5%1.5%0.3%0.01%0.01%<0.01%<0.01%<0.01%
Apr 202641.5%38.5%12.4%5.5%1.7%0.27%0.02%0.01%<0.01%<0.01%<0.01%
May 202640.6%38.6%12.2%6.6%1.6%0.33%0.02%0.01%<0.01%<0.01%<0.01%
Jun 202641%38%12.3%6.7%1.6%0.33%0.02%<0.01%<0.01%<0.01%<0.01%
Jul 202641%38%12.3%6.7%1.6%0.33%0.02%0.01%<0.01%<0.01%<0.01%
Aug 202641.6%38.7%12.5%5.6%1.4%0.34%0.02%<0.01%<0.01%<0.01%<0.01%
Sep 202641.6%38.7%12.5%5.6%1.4%0.28%0.02%<0.01%<0.01%<0.01%<0.01%

  1. 1.DoorDash

    41.6%

    Held 1st. 7.5M estimated branded searches, -0.01% vs prior month. Share 0 points.

  2. 2.Uber Eats

    38.7%

    Held 2nd. 6.9M estimated branded searches, -0.14% vs prior month. Share 0 points.

  3. 3.Instacart

    12.5%

    Held 3rd. 2.2M estimated branded searches, +<0.01% vs prior month. Share 0 points.

  4. 4.Total Wine & More

    5.6%

    Held 4th. 1M estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Gopuff

    1.4%

    Held 5th. 246K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Naked Wines

    0.28%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.Vivino

    0.02%

    Held 7th. 2.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Saucey

    <0.01%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Minibar

    <0.01%

    Held 9th. 720 estimated branded searches, -28% vs prior month. Share 0 points.

  10. 10.Drizly

    <0.01%

    Held 10th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

  11. 11.Flaviar

    <0.01%

    Held 11th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Gopuff and its closest rivals

Every comparison with Gopuff

9 comparisons

How has branded search demand for Gopuff changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Gopuff worldwide fell from 368K to 246K.
  • Across the 12 months ending September 2026, Gopuff’s share of searches among alcohol delivery platforms worldwide decreased from 2% to 1.4%.
  • Across the 12 months ending September 2026, Gopuff’s share of searches among alcohol delivery platforms worldwide peaked at 2.8% in November 2025 and was lowest at 1.4% in August 2026.

How did search popularity change for alcohol delivery platforms worldwide in September 2026?

6 changes

  1. DoorDash’s share of searches among alcohol delivery platforms worldwide has gained ground for 3 months in a row, from 41% to 41.6% in September 2026.

  2. Estimated monthly branded searches for Minibar worldwide fell 70% over 12 measured months, from 2.4K to 720 in September 2026.

  3. Estimated monthly branded searches for Drizly worldwide fell 46.9% over 12 measured months, from 320 to 170 in September 2026.

  4. Estimated monthly branded searches for Naked Wines worldwide fell 45.3% over 12 measured months, from 90.5K to 49.5K in September 2026.

  5. Estimated monthly branded searches for Saucey worldwide fell 33.3% over 12 measured months, from 2.4K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Total Wine & More worldwide fell 33.3% over 12 measured months, from 1.5M to 1M in September 2026.

How are Gopuff’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Gopuff’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gopuff

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