Naked Wines vs Vivino:Which is more popular by branded search?
In August 2026, Naked Wines had more branded searches than Vivino among alcohol delivery platforms worldwide. Naked Wines was estimated to have 60.5K branded searches compared to Vivino’s 2.9K, and held a 91.5% Share of Search versus Vivino’s 4.4%. These are worldwide searches for English-language branded terms.
Follow Naked Wines vs Vivino and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Naked Wines or Vivino?
Compare the alcohol delivery platforms shoppers use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Naked Wines, Vivino. The figures are in the table below the chart.
View monthly share of search table
| Month | Naked Wines | Vivino | Saucey | Minibar | Drizly | Flaviar |
|---|---|---|---|---|---|---|
| Oct 2025 | 91.9% | 2.9% | 2.4% | 2.4% | 0.32% | 0.01% |
| Nov 2025 | 93.6% | 3.1% | 1.6% | 1.6% | 0.09% | <0.01% |
| Dec 2025 | 91.1% | 3.6% | 2% | 3% | 0.27% | <0.01% |
| Jan 2026 | 89% | 4.3% | 3.5% | 2.8% | 0.38% | 0.03% |
| Feb 2026 | 89.9% | 4.3% | 3.6% | 1.9% | 0.25% | 0.01% |
| Mar 2026 | 90.2% | 4.3% | 3.6% | 1.5% | 0.39% | 0.01% |
| Apr 2026 | 87.9% | 5.1% | 4.3% | 2.3% | 0.37% | 0.02% |
| May 2026 | 91.1% | 4.4% | 2.9% | 1.3% | 0.32% | 0.02% |
| Jun 2026 | 91.4% | 4.4% | 2.4% | 1.5% | 0.32% | 0.02% |
| Jul 2026 | 91% | 4.4% | 2.9% | 1.5% | 0.26% | 0.02% |
| Aug 2026 | 91.5% | 4.4% | 2.4% | 1.5% | 0.21% | 0.02% |
| Sep 2026 | — | — | — | — | — | — |
How has the Naked Wines and Vivino comparison changed over the last 12 months?
3 findings
- Naked Wines was ahead of Vivino in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Naked Wines’ estimated Share of Search among alcohol delivery platforms worldwide moved from 91.9% to 91.5%, and its estimated monthly branded searches moved from 90.5K to 60.5K.
- Across the 11 months ending August 2026, Vivino’s estimated Share of Search among alcohol delivery platforms worldwide moved from 2.9% to 4.4%, and its estimated monthly branded searches held steady at 2.9K.
How did search popularity change for alcohol delivery platforms worldwide in August 2026?
1 change
Estimated monthly branded searches for Naked Wines worldwide fell 33.1% over 11 measured months, from 90.5K to 60.5K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Naked Wines’ and Vivino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Naked Wines
1 branded search term
- naked wines
Vivino
1 branded search term
- vivino wine
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.