Brandwave

How popular isValspar in search?

In August 2026, there were an estimated 33.1K branded searches for Valspar worldwide which is up 22.1% over the last 11 months. Valspar holds 1.3% estimated Share of Search among paint brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Sherwin-Williams74.5%
  2. Benjamin Moore15%
  3. Dulux6.7%
  4. Behr2.5%
  5. Valspar1.3%
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Where does Valspar compete?

Valspar is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Paint brands5th of 51.3%Shown below
Paint retailers6th of 65.6%Show ranking

Which paint brands compete with Valspar?

Valspar against paint brands worldwide, by month

Share of Search by month for Sherwin-Williams, Benjamin Moore, Dulux, Behr, Valspar. The figures are in the table below the chart.

View monthly share of search table
MonthSherwin-WilliamsBenjamin MooreDuluxBehrValspar
Oct 202571.6%17.6%7.9%1.9%1.1%
Nov 202571.6%17.6%7.9%1.9%1.1%
Dec 202571.3%17.5%7.8%2.4%1.1%
Jan 202671.4%17.6%7.8%1.9%1.3%
Feb 202671.2%17.5%7.8%1.9%1.6%
Mar 202670.8%17.4%6.4%1.9%3.5%
Apr 202672.6%17.8%6.5%2%1.1%
May 202675%15.1%6.8%2%1.1%
Jun 202675.9%15.3%5.6%2.1%1.1%
Jul 202675%15.1%6.8%2%1.1%
Aug 202674.5%15%6.7%2.5%1.3%
Sep 2026—————
  1. Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -0.5 points.

  2. Held 2nd. 368K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Dulux

    6.7%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Behr

    2.5%

    Held 4th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Valspar

    1.3%

    Held 5th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

Compare search popularity between Valspar and its closest rivals

How has branded search demand for Valspar changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Valspar worldwide rose from 27.1K to 33.1K.
  • Across the 11 months ending August 2026, Valspar’s estimated Share of Search among paint brands worldwide peaked at 3.5% in March 2026 and was lowest at 1.1% in December 2025.

How did search popularity change for paint brands worldwide in August 2026?

  1. In August 2026, Sherwin-Williams lost estimated Share of Search among paint brands worldwide, from 75% to 74.5%.

  2. Estimated monthly branded searches for Behr worldwide rose 22.2% over 11 measured months, from 49.5K to 60.5K in August 2026.

  3. Estimated monthly branded searches for Valspar worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Benjamin Moore worldwide fell 18.2% over 11 measured months, from 450K to 368K in August 2026.

  5. Estimated monthly branded searches for Dulux worldwide fell 17.9% over 11 measured months, from 201K to 165K in August 2026.

How is Valspar measured?

Brandwave collects information about searches that people make online using Valspar’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • valspar

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How the Brand Demand Index is measured

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Is Valspar your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.