Little Greene vs Valspar:Which is more popular by branded search?
In August 2026, Little Greene and Valspar were level on Share of Search among paint retailers worldwide, with an estimated 33.1K branded searches each, at 5.6% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Little Greene or Valspar?
Compare the paint retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Little Greene, Valspar. The figures are in the table below the chart.
View monthly share of search table
| Month | Farrow & Ball | Dulux | Crown | Johnstone's | Little Greene | Valspar |
|---|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 31.3% | 6.3% | 6.3% | 5.1% | 4.2% |
| Nov 2025 | 50.2% | 27.5% | 5.5% | 6.8% | 5.5% | 4.5% |
| Dec 2025 | 46.7% | 31.4% | 6.3% | 6.3% | 4.2% | 5.2% |
| Jan 2026 | 49.6% | 27.2% | 6.7% | 6.7% | 4.5% | 5.5% |
| Feb 2026 | 49.6% | 27.2% | 6.7% | 6.7% | 4.5% | 5.5% |
| Mar 2026 | 44.9% | 24.6% | 6% | 6% | 4.9% | 13.5% |
| Apr 2026 | 42.8% | 35% | 5.8% | 7% | 4.7% | 4.7% |
| May 2026 | 42.8% | 35% | 5.8% | 7% | 4.7% | 4.7% |
| Jun 2026 | 41.3% | 33.9% | 6.8% | 6.8% | 5.6% | 5.6% |
| Jul 2026 | 46.3% | 31.1% | 6.2% | 6.2% | 5.1% | 5.1% |
| Aug 2026 | 41.4% | 33.8% | 6.8% | 6.8% | 5.6% | 5.6% |
| Sep 2026 | — | — | — | — | — | — |
How has the Little Greene and Valspar comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Valspar took it in December 2025.
- Across the 11 months ending August 2026, Little Greene’s estimated Share of Search among paint retailers worldwide moved from 5.1% to 5.6%, and its estimated monthly branded searches held steady at 33.1K.
- Across the 11 months ending August 2026, Valspar’s estimated Share of Search among paint retailers worldwide moved from 4.2% to 5.6%, and its estimated monthly branded searches moved from 27.1K to 33.1K.
How did search popularity change for paint retailers worldwide in August 2026?
1 change

Estimated monthly branded searches for Valspar worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Little Greene’s and Valspar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Little Greene
1 branded search term
- little greene paint
Valspar
1 branded search term
- valspar

Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.