Brandwave

Little Greene vs Valspar:Which is more popular by branded search?

In August 2026, Little Greene and Valspar were level on Share of Search among paint retailers worldwide, with an estimated 33.1K branded searches each, at 5.6% estimated Share of Search each. These are worldwide searches for English-language branded terms.

Share of Search among paint retailers worldwide in August 2026Which is more popular in search, Little Greene or Valspar?
Little Greene5.6%33.1K searches
vs
Valspar5.6%33.1K searches

Follow Little Greene vs Valspar and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Which is more popular in search, Little Greene or Valspar?

Compare the paint retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Little Greene and Valspar among paint retailers worldwide, by month

Share of Search by month for Little Greene, Valspar. The figures are in the table below the chart.

View monthly share of search table
MonthFarrow & BallDuluxCrownJohnstone'sLittle GreeneValspar
Oct 202546.8%31.3%6.3%6.3%5.1%4.2%
Nov 202550.2%27.5%5.5%6.8%5.5%4.5%
Dec 202546.7%31.4%6.3%6.3%4.2%5.2%
Jan 202649.6%27.2%6.7%6.7%4.5%5.5%
Feb 202649.6%27.2%6.7%6.7%4.5%5.5%
Mar 202644.9%24.6%6%6%4.9%13.5%
Apr 202642.8%35%5.8%7%4.7%4.7%
May 202642.8%35%5.8%7%4.7%4.7%
Jun 202641.3%33.9%6.8%6.8%5.6%5.6%
Jul 202646.3%31.1%6.2%6.2%5.1%5.1%
Aug 202641.4%33.8%6.8%6.8%5.6%5.6%
Sep 2026——————

How has the Little Greene and Valspar comparison changed over the last 12 months?

  • The lead changed hands once in the 11 months ending August 2026: Valspar took it in December 2025.
  • Across the 11 months ending August 2026, Little Greene’s estimated Share of Search among paint retailers worldwide moved from 5.1% to 5.6%, and its estimated monthly branded searches held steady at 33.1K.
  • Across the 11 months ending August 2026, Valspar’s estimated Share of Search among paint retailers worldwide moved from 4.2% to 5.6%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

How did search popularity change for paint retailers worldwide in August 2026?

  1. Estimated monthly branded searches for Valspar worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Little Greene’s and Valspar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Little Greene

1 branded search term

  • little greene paint

Valspar

1 branded search term

  • valspar

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.