Brandwave

Crown vs Valspar:Which is more popular by branded search?

In August 2026, Crown had more branded searches than Valspar among paint retailers worldwide. Crown was estimated to have 40.5K branded searches compared to Valspar’s 33.1K, and held a 6.4% Share of Search versus Valspar’s 5.2%. These are worldwide searches for English-language branded terms.

Share of Search among paint retailers worldwide in August 2026Which is more popular in search, Crown or Valspar?
Crown6.4%40.5K searches
vs
Valspar5.2%33.1K searches

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Which is more popular in search, Crown or Valspar?

Compare the paint retailers people shop with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Crown and Valspar among paint retailers worldwide, by month

Share of Search by month for Crown, Valspar. The figures are in the table below the chart.

View monthly share of search table
MonthFarrow & BallDuluxLittle GreeneJohnstone'sCrownValspar
Oct 202545.7%29.1%9.6%5.9%5.9%3.9%
Nov 202548.5%25.6%10.3%6.3%5.1%4.2%
Dec 202545.1%28.9%9.7%5.8%5.8%4.7%
Jan 202647.5%25%10.2%6.1%6.1%5%
Feb 202647.5%25%10.2%6.1%6.1%5%
Mar 202643.7%23%9.2%5.7%5.7%12.6%
Apr 202642%32.7%8.8%6.6%5.4%4.4%
May 202641.8%32.9%8.9%6.6%5.4%4.4%
Jun 202640.3%31.5%10.4%6.3%6.3%5.2%
Jul 202645%29%9.5%5.8%5.8%4.8%
Aug 202640.5%31.8%9.5%6.4%6.4%5.2%
Sep 2026——————

How has the Crown and Valspar comparison changed over the last 12 months?

  • The lead changed hands 2 times in the 11 months ending August 2026: Valspar took it in March 2026, Crown took it in April 2026.
  • Across the 11 months ending August 2026, Crown’s estimated Share of Search among paint retailers worldwide moved from 5.9% to 6.4%, and its estimated monthly branded searches held steady at 40.5K.
  • Across the 11 months ending August 2026, Valspar’s estimated Share of Search among paint retailers worldwide moved from 3.9% to 5.2%, and its estimated monthly branded searches moved from 27.1K to 33.1K.

How did search popularity change for paint retailers worldwide in August 2026?

  1. In August 2026, Crown gained estimated Share of Search among paint retailers worldwide, from 5.8% to 6.4%.

  2. Estimated monthly branded searches for Valspar worldwide rose 22.1% over 11 measured months, from 27.1K to 33.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Crown’s and Valspar’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Crown

1 branded search term

  • crown paint

Valspar

1 branded search term

  • valspar

How the Brand Demand Index is measured

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