Brandwave

How popular isUpwork?

In September 2026, people searched for Upwork by name about 2.7 million times worldwide, about the same as the previous year. These searches made up 44.6% of all global voice over marketplace searches, placing Upwork second out of seven marketplaces. When we asked both ChatGPT and Google AI Overviews about voice over marketplaces, Upwork appeared in three of the five answers and was the fifth most recommended of the seven.

Search and AI answers in September 2026

Upwork is the second most searched of 7 competitors and the fifth most recommended in AI answers.

  1. FiverrShare of searches 54.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. UpworkShare of searches 44.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
  3. Voice123Share of searches 0.54%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  4. Voices.comShare of searches 0.24%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. VoquentShare of searches 0.04%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top voice over marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Upwork was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Upwork is the fifth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Voice1231st
  2. Voices.com2nd
  3. Fiverr3rd
  4. The Voice Realm4th
  5. Upwork5th
  6. Voquent–
  7. Voicebunny–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Voice1234 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voices.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiverr3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Upwork3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Voice Realm2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voquent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voicebunny0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about voice over marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which voice over marketplaces compete with Upwork?

Upwork against voice over marketplaces worldwide, by month

Share of searches by month for Fiverr, Upwork. The figures are in the table below the chart.

View monthly share of searches table
MonthFiverrUpworkVoice123Voices.comVoquentVoicebunnyThe Voice Realm
Oct 202564.3%35.2%0.23%0.16%0.07%0.03%0.01%
Nov 202564.3%35.2%0.23%0.19%0.07%0.02%0.01%
Dec 202559.5%39.9%0.22%0.26%0.05%0.03%0.01%
Jan 202659.5%39.9%0.22%0.26%0.05%0.02%0.01%
Feb 202659.6%39.9%0.22%0.22%0.03%0.03%0.01%
Mar 202659.5%39.9%0.22%0.32%0.03%0.02%0.01%
Apr 202659.6%39.9%0.22%0.18%0.04%0.02%0.01%
May 202659.5%39.9%0.26%0.26%0.03%0.02%0.01%
Jun 202659.5%39.8%0.39%0.22%0.03%0.02%0.01%
Jul 202659.5%39.9%0.32%0.22%0.08%0.02%0.01%
Aug 202659.5%39.8%0.39%0.22%0.04%0.02%0.01%
Sep 202654.5%44.6%0.54%0.24%0.04%0.02%0.01%

  1. 1.Fiverr

    54.5%

    Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -4.9 points.

  2. 2.Upwork

    44.6%

    Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +4.8 points.

  3. 3.Voice123

    0.54%

    Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.

  4. 4.Voices.com

    0.24%

    Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Voquent

    0.04%

    Held 5th. 2.4K estimated branded searches, -17.2% vs prior month. Share 0 points.

  6. 6.Voicebunny

    0.02%

    Held 6th. 1.3K estimated branded searches, -9% vs prior month. Share 0 points.

  7. 7.The Voice Realm

    0.01%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Upwork and its closest rivals

Every comparison with Upwork

15 comparisons

How has branded search demand for Upwork changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Upwork worldwide held steady at 2.7M.
  • Across the 12 months ending September 2026, Upwork’s share of searches among voice over marketplaces worldwide increased from 35.2% to 44.6%.
  • Across the 12 months ending September 2026, Upwork’s share of searches among voice over marketplaces worldwide peaked at 44.6% in September 2026 and was lowest at 35.2% in November 2025.

How did search popularity change for voice over marketplaces worldwide in September 2026?

6 changes

  1. In September 2026, Upwork gained share of searches among voice over marketplaces worldwide, from 39.8% to 44.6%.

  2. In September 2026, Fiverr lost share of searches among voice over marketplaces worldwide, from 59.5% to 54.5%.

  3. Estimated monthly branded searches for Voice123 worldwide rose 82.9% over 12 measured months, from 18.1K to 33.1K in September 2026.

  4. Estimated monthly branded searches for Voices.com worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for Voquent worldwide fell 55.6% over 12 measured months, from 5.4K to 2.4K in September 2026.

  6. Estimated monthly branded searches for Voicebunny worldwide fell 34.5% over 12 measured months, from 2K to 1.3K in September 2026.

How are Upwork’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Upwork’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • upwork

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How the Brand Demand Index is measured

Where does Upwork compete?

Upwork is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Creative freelance platforms2nd of 831.2%Show ranking
Freelance marketplaces2nd of 742.3%Show ranking
Voiceover services2nd of 744.6%Show ranking
Voice over marketplaces2nd of 744.6%Shown above
Creator with pink hair and a pink jacket

Is Upwork your brand?

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