Brandwave

Fiverr vs Upwork:Which is more popular?

In September 2026, Fiverr had more branded searches than Upwork among voice over marketplaces worldwide. Fiverr had about 3.4 million branded searches, while Upwork had 2.7 million. Fiverr made up 54.5% of all voice over marketplace searches we track, and Upwork accounted for 44.6%. When we asked ChatGPT and Google AI Overviews about voice over marketplaces, Fiverr and Upwork each appeared in three of the five answers. Fiverr was mentioned before Upwork in every answer that named either.

Among voice over marketplaces worldwide in September 2026

Who do people search for more?

Fiverr, about 22% more searches than Upwork

Fiverr 3.4M searchesUpwork 2.7M searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Fiverr in 3 of 5Upwork in 3 of 5

Who does AI recommend more?

Fiverr, named ahead of Upwork in 3 of 3 answers

Fiverr first in 3Upwork never first

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Top voice over marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiverr and Upwork were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Fiverr was listed before Upwork in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Voice1231st
  2. Voices.com2nd
  3. Fiverr3rd
  4. The Voice Realm4th
  5. Upwork5th
  6. Voquent–
  7. Voicebunny–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Voice1234 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voices.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiverr3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Upwork3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Voice Realm2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voquent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voicebunny0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about voice over marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Fiverr or Upwork more popular in search?

This chart shows how often people search Google for Fiverr and Upwork by name. Each line represents a brand's share of searches for all seven voice over marketplaces we track, month by month, from English-language searches worldwide.

Fiverr and Upwork among voice over marketplaces worldwide, by month

Share of searches by month for Fiverr, Upwork. The figures are in the table below the chart.

View monthly share of searches table
MonthFiverrUpworkVoice123Voices.comVoquentVoicebunnyThe Voice Realm
Oct 202564.3%35.2%0.23%0.16%0.07%0.03%0.01%
Nov 202564.3%35.2%0.23%0.19%0.07%0.02%0.01%
Dec 202559.5%39.9%0.22%0.26%0.05%0.03%0.01%
Jan 202659.5%39.9%0.22%0.26%0.05%0.02%0.01%
Feb 202659.6%39.9%0.22%0.22%0.03%0.03%0.01%
Mar 202659.5%39.9%0.22%0.32%0.03%0.02%0.01%
Apr 202659.6%39.9%0.22%0.18%0.04%0.02%0.01%
May 202659.5%39.9%0.26%0.26%0.03%0.02%0.01%
Jun 202659.5%39.8%0.39%0.22%0.03%0.02%0.01%
Jul 202659.5%39.9%0.32%0.22%0.08%0.02%0.01%
Aug 202659.5%39.8%0.39%0.22%0.04%0.02%0.01%
Sep 202654.5%44.6%0.54%0.24%0.04%0.02%0.01%

How has the Fiverr and Upwork comparison changed over the last 12 months?

3 findings
  • Fiverr was ahead of Upwork in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Fiverr’s share of searches among voice over marketplaces worldwide moved from 64.3% to 54.5%, and its estimated monthly branded searches moved from 5M to 3.4M.
  • Across the 12 months ending September 2026, Upwork’s share of searches among voice over marketplaces worldwide moved from 35.2% to 44.6%, and its estimated monthly branded searches held steady at 2.7M.

How did search popularity change for voice over marketplaces worldwide in September 2026?

2 changes

  1. In September 2026, Upwork gained share of searches among voice over marketplaces worldwide, from 39.8% to 44.6%.

  2. In September 2026, Fiverr lost share of searches among voice over marketplaces worldwide, from 59.5% to 54.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Fiverr’s and Upwork’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiverr

1 branded search term

  • fiverr

Upwork

1 branded search term

  • upwork

How the Brand Demand Index is measured

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