Brandwave

Upwork vs Voice123:Which is more popular?

In September 2026, Upwork had more branded searches than Voice123 among voice over marketplaces worldwide. Upwork had about 2.7 million branded searches, while Voice123 had 33,100. Upwork made up 44.6% of all voice over marketplace searches we track, and Voice123 accounted for 0.54%. When we asked ChatGPT and Google AI Overviews about voice over marketplaces, Voice123 appeared in four of the five answers and Upwork in three. Voice123 was mentioned before Upwork in every answer.

Among voice over marketplaces worldwide in September 2026

Who do people search for more?

Upwork, about 83 searches for every 1 for Voice123

Upwork 2.7M searchesVoice123 33.1K searches

Who does AI mention more?

Voice123, mentioned in 4 of 5 answers, Upwork in 3

Voice123 in 4 of 5Upwork in 3 of 5

Who does AI recommend more?

Voice123, named ahead of Upwork in every answer

Voice123 first in 4Upwork never first

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Top voice over marketplaces in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Voice123 was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Upwork was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Voice123 was listed before Upwork in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Voice1231st
  2. Voices.com2nd
  3. Fiverr3rd
  4. The Voice Realm4th
  5. Upwork5th
  6. Voquent–
  7. Voicebunny–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Voice1234 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voices.com4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fiverr3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Upwork3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Voice Realm2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Voquent0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Voicebunny0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about voice over marketplaces

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Upwork or Voice123 more popular in search?

This chart shows how often people search Google for Upwork and Voice123 by name. Each line represents a brand's share of searches for all seven voice over marketplaces we track, month by month, from English-language searches worldwide.

Upwork and Voice123 among voice over marketplaces worldwide, by month

Share of searches by month for Upwork, Voice123. The figures are in the table below the chart.

View monthly share of searches table
MonthFiverrUpworkVoice123Voices.comVoquentVoicebunnyThe Voice Realm
Oct 202564.3%35.2%0.23%0.16%0.07%0.03%0.01%
Nov 202564.3%35.2%0.23%0.19%0.07%0.02%0.01%
Dec 202559.5%39.9%0.22%0.26%0.05%0.03%0.01%
Jan 202659.5%39.9%0.22%0.26%0.05%0.02%0.01%
Feb 202659.6%39.9%0.22%0.22%0.03%0.03%0.01%
Mar 202659.5%39.9%0.22%0.32%0.03%0.02%0.01%
Apr 202659.6%39.9%0.22%0.18%0.04%0.02%0.01%
May 202659.5%39.9%0.26%0.26%0.03%0.02%0.01%
Jun 202659.5%39.8%0.39%0.22%0.03%0.02%0.01%
Jul 202659.5%39.9%0.32%0.22%0.08%0.02%0.01%
Aug 202659.5%39.8%0.39%0.22%0.04%0.02%0.01%
Sep 202654.5%44.6%0.54%0.24%0.04%0.02%0.01%

How has the Upwork and Voice123 comparison changed over the last 12 months?

3 findings
  • Upwork was ahead of Voice123 in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Upwork’s share of searches among voice over marketplaces worldwide moved from 35.2% to 44.6%, and its estimated monthly branded searches held steady at 2.7M.
  • Across the 12 months ending September 2026, Voice123’s share of searches among voice over marketplaces worldwide moved from 0.23% to 0.54%, and its estimated monthly branded searches moved from 18.1K to 33.1K.

How did search popularity change for voice over marketplaces worldwide in September 2026?

2 changes

  1. In September 2026, Upwork gained share of searches among voice over marketplaces worldwide, from 39.8% to 44.6%.

  2. Estimated monthly branded searches for Voice123 worldwide rose 82.9% over 12 measured months, from 18.1K to 33.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Upwork’s and Voice123’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Upwork

1 branded search term

  • upwork

Voice123

1 branded search term

  • voice123

How the Brand Demand Index is measured

Other head-to-heads among voice over marketplaces

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