How popular isUpwork in search?
In September 2026, people searched for Upwork by name about 2.7 million times worldwide, about the same as the previous year. These searches made up 44.6% of all global voiceover service searches, placing Upwork second out of seven services. These are worldwide searches for English-language branded terms.
Fiverr54.5%
Upwork44.6%
Voice1230.54%
Voices.com0.24%
Bunny Studio0.06%
The Voice Realm0.01%
Voiceover.com<0.01%
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Which voiceover services compete with Upwork?
Share of searches by month for Fiverr, Upwork. The figures are in the table below the chart.
View monthly share of searches table
| Month | Fiverr | Upwork | Voice123 | Voices.com | Bunny Studio | The Voice Realm | Voiceover.com |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 64.3% | 35.2% | 0.23% | 0.16% | 0.13% | 0.01% | <0.01% |
| Nov 2025 | 64.2% | 35.2% | 0.23% | 0.19% | 0.1% | 0.01% | <0.01% |
| Dec 2025 | 59.5% | 39.9% | 0.22% | 0.26% | 0.1% | 0.01% | <0.01% |
| Jan 2026 | 59.5% | 39.9% | 0.22% | 0.26% | 0.1% | 0.01% | <0.01% |
| Feb 2026 | 59.5% | 39.9% | 0.22% | 0.22% | 0.14% | 0.01% | <0.01% |
| Mar 2026 | 59.5% | 39.8% | 0.22% | 0.32% | 0.14% | 0.01% | <0.01% |
| Apr 2026 | 59.6% | 39.9% | 0.22% | 0.18% | 0.1% | 0.01% | <0.01% |
| May 2026 | 59.5% | 39.9% | 0.26% | 0.26% | 0.08% | 0.01% | <0.01% |
| Jun 2026 | 59.5% | 39.8% | 0.39% | 0.22% | 0.06% | 0.01% | <0.01% |
| Jul 2026 | 59.5% | 39.9% | 0.32% | 0.22% | 0.08% | 0.01% | <0.01% |
| Aug 2026 | 59.5% | 39.8% | 0.39% | 0.22% | 0.06% | 0.01% | <0.01% |
| Sep 2026 | 54.5% | 44.6% | 0.54% | 0.24% | 0.06% | 0.01% | <0.01% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 54.5% | 3.4M | -18.1% | -4.9 points | |
| 2, held 2nd | 44.6% | 2.7M | 0% | +4.8 points | |
| 3, held 3rd | 0.54% | 33.1K | +22.1% | +0.1 points | |
| 4, held 4th | 0.24% | 14.8K | 0% | 0 points | |
| 5, held 5th | 0.06% | 3.6K | -18.2% | 0 points | |
| 6, held 6th | 0.01% | 720 | 0% | 0 points | |
| 7, held 7th | <0.01% | 210 | -19.2% | 0 points |
1.
Fiverr54.5%
Held 1st. 3.4M estimated branded searches, -18.1% vs prior month. Share -4.9 points.
2.
Upwork44.6%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share +4.8 points.
3.
Voice1230.54%
Held 3rd. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
0.24%
Held 4th. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
0.06%
Held 5th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.
0.01%
Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 7th. 210 estimated branded searches, -19.2% vs prior month. Share 0 points.
Compare search popularity between Upwork and its closest rivals
Every comparison with Upwork
15 comparisons
How has branded search demand for Upwork changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Upwork worldwide held steady at 2.7M.
- Across the 12 months ending September 2026, Upwork’s share of searches among voiceover services worldwide increased from 35.2% to 44.6%.
- Across the 12 months ending September 2026, Upwork’s share of searches among voiceover services worldwide peaked at 44.6% in September 2026 and was lowest at 35.2% in November 2025.
How did search popularity change for voiceover services worldwide in September 2026?
6 changes
In September 2026, Upwork gained share of searches among voiceover services worldwide, from 39.8% to 44.6%.
In September 2026, Fiverr lost share of searches among voiceover services worldwide, from 59.5% to 54.5%.
Estimated monthly branded searches for Voice123 worldwide rose 82.9% over 12 measured months, from 18.1K to 33.1K in September 2026.
Estimated monthly branded searches for Voices.com worldwide rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
Estimated monthly branded searches for Bunny Studio worldwide fell 63.6% over 12 measured months, from 9.9K to 3.6K in September 2026.
Estimated monthly branded searches for The Voice Realm worldwide fell 28% over 12 measured months, from 1K to 720 in September 2026.
How are Upwork’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Upwork’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- upwork
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Where does Upwork compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Creative freelance platforms | 2nd of 8 | 31.2% | Show ranking |
| Freelance marketplaces | 2nd of 7 | 42.3% | Show ranking |
| Voiceover services | 2nd of 7 | 44.6% | Shown above |
| Voice over marketplaces | 2nd of 7 | 44.6% | Show ranking |
Is Upwork your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.