How popular isUnsplash in search?
In September 2026, there were an estimated 1.5M branded searches for Unsplash worldwide which is down 33% over the last 12 months. Unsplash holds 0.3% estimated Share of Search among stock photo sites worldwide and is ranked 6th of 15 competitors for search popularity. These are worldwide searches for English-language branded terms.
Google91%
Google Drive7.4%
Google Cloud0.52%
Pexels0.44%
Shutterstock0.31%
Unsplash0.3%
Alamy0.04%
Warner Bros. Movie World0.02%
123RF0.01%
Auckland Zoo0.01%- +5 more
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Which stock photo sites compete with Unsplash?
Share of Search by month for Google, Google Drive, Unsplash. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Drive | Google Cloud | Pexels | Shutterstock | Unsplash | Alamy | Warner Bros. Movie World | 123RF | Auckland Zoo | Park Hyatt Auckland | Wellington Zoo | Hilton Fiji Beach Resort & Spa | Onsen Hot Pools | Canterbury Museum | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.6% | 7.3% | 0.45% | 0.54% | 0.51% | 0.44% | 0.04% | 0.03% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 90.7% | 7.3% | 0.45% | 0.54% | 0.43% | 0.44% | 0.04% | 0.02% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 91.9% | 6.2% | 0.46% | 0.56% | 0.45% | 0.37% | 0.03% | 0.03% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 90.6% | 7.5% | 0.46% | 0.55% | 0.44% | 0.37% | 0.04% | 0.03% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 89.2% | 8.6% | 0.57% | 0.64% | 0.43% | 0.43% | 0.04% | 0.02% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 90.5% | 7.3% | 0.58% | 0.54% | 0.43% | 0.44% | 0.05% | 0.02% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 90.7% | 7.3% | 0.54% | 0.54% | 0.37% | 0.36% | 0.04% | 0.02% | 0.01% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 90.6% | 7.5% | 0.5% | 0.55% | 0.38% | 0.37% | 0.04% | 0.02% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 91.9% | 6.3% | 0.55% | 0.46% | 0.4% | 0.31% | 0.04% | 0.02% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 91.9% | 6.4% | 0.5% | 0.47% | 0.35% | 0.31% | 0.04% | 0.02% | 0.01% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 91.9% | 6.3% | 0.55% | 0.46% | 0.35% | 0.31% | 0.03% | 0.02% | 0.01% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 91% | 7.4% | 0.52% | 0.44% | 0.31% | 0.3% | 0.04% | 0.02% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 91% | 460M | +3.4% | -1 points | |
| 2, held 2nd | 7.4% | 37.2M | +22.4% | +1.1 points | |
| 3, held 3rd | 0.52% | 2.6M | -0.32% | 0 points | |
| 4, held 4th | 0.44% | 2.2M | 0% | 0 points | |
| 5, held 5th | 0.31% | 1.6M | -4.9% | 0 points | |
| 6, held 6th | 0.3% | 1.5M | 0% | 0 points | |
| 7, held 7th | 0.04% | 182K | +20.9% | 0 points | |
| 8, held 8th | 0.02% | 110K | +21.5% | 0 points | |
| 9, moved from 10th to 9th | 0.01% | 75.7K | +22.7% | 0 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 0.01% | 74K | 0% | 0 pointsmoved from 9th to 10th | |
| 11, held 11th | <0.01% | 27.1K | -18.1% | 0 points | |
| 12, moved from 14th to 12th | <0.01% | 27.1K | +22.1% | 0 pointsmoved from 14th to 12th | |
| 13, moved from 12th to 13th | <0.01% | 22.2K | -18.1% | 0 pointsmoved from 12th to 13th | |
| 14, moved from 13th to 14th | <0.01% | 18.1K | -18.5% | 0 pointsmoved from 13th to 14th | |
| 15, held 15th | <0.01% | 12.1K | -18.2% | 0 points |
1.
91%
Held 1st. 460M estimated branded searches, +3.4% vs prior month. Share -1 points.
7.4%
Held 2nd. 37.2M estimated branded searches, +22.4% vs prior month. Share +1.1 points.
0.52%
Held 3rd. 2.6M estimated branded searches, -0.32% vs prior month. Share 0 points.
4.
Pexels0.44%
Held 4th. 2.2M estimated branded searches, 0% vs prior month. Share 0 points.
0.31%
Held 5th. 1.6M estimated branded searches, -4.9% vs prior month. Share 0 points.
6.
Unsplash0.3%
Held 6th. 1.5M estimated branded searches, 0% vs prior month. Share 0 points.
7.
Alamy0.04%
Held 7th. 182K estimated branded searches, +20.9% vs prior month. Share 0 points.
0.02%
Held 8th. 110K estimated branded searches, +21.5% vs prior month. Share 0 points.
9.
123RF0.01%
Moved from 10th to 9th. 75.7K estimated branded searches, +22.7% vs prior month. Share 0 points.
10.
Auckland Zoo0.01%
Moved from 9th to 10th. 74K estimated branded searches, 0% vs prior month. Share 0 points.
<0.01%
Held 11th. 27.1K estimated branded searches, -18.1% vs prior month. Share 0 points.
<0.01%
Moved from 14th to 12th. 27.1K estimated branded searches, +22.1% vs prior month. Share 0 points.
13.
Hilton Fiji Beach Resort & Spa<0.01%
Moved from 12th to 13th. 22.2K estimated branded searches, -18.1% vs prior month. Share 0 points.
<0.01%
Moved from 13th to 14th. 18.1K estimated branded searches, -18.5% vs prior month. Share 0 points.
<0.01%
Held 15th. 12.1K estimated branded searches, -18.2% vs prior month. Share 0 points.
Compare search popularity between Unsplash and its closest rivals
Every comparison with Unsplash
17 comparisons
- Google Cloud vs Unsplash
- Google Drive vs Unsplash
- Google vs Unsplash
- Pexels vs Unsplash
- Shutterstock vs Unsplash
- Adobe Stock vs Unsplash
- Getty Images vs Unsplash
- iStock vs Unsplash
- Alamy vs Unsplash
- Unsplash vs Warner Bros. Movie World
- 123RF vs Unsplash
- Auckland Zoo vs Unsplash
- Park Hyatt Auckland vs Unsplash
- Unsplash vs Wellington Zoo
- Hilton Fiji Beach Resort & Spa vs Unsplash
- Onsen Hot Pools vs Unsplash
- Canterbury Museum vs Unsplash
How has branded search demand for Unsplash changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Unsplash worldwide fell from 2.2M to 1.5M.
- Across the 12 months ending September 2026, Unsplash’s estimated Share of Search among stock photo sites worldwide held steady, from 0.44% to 0.3%.
How did search popularity change for stock photo sites worldwide in September 2026?
6 changes
In September 2026, Google Drive gained estimated Share of Search among stock photo sites worldwide, from 6.3% to 7.4%.
In September 2026, Google lost estimated Share of Search among stock photo sites worldwide, from 91.9% to 91%.
In September 2026, Wellington Zoo rose from 14th to 12th among stock photo sites worldwide.
In September 2026, 123RF rose from 10th to 9th among stock photo sites worldwide.
In September 2026, Auckland Zoo fell from 9th to 10th among stock photo sites worldwide.
In September 2026, Hilton Fiji Beach Resort & Spa fell from 12th to 13th among stock photo sites worldwide.
Where does Unsplash compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Stock photo sites | 6th of 15 | 0.3% | Shown above |
| Stock image sites | 4th of 6 | 17.5% | Show ranking |
How is Unsplash measured?
Brandwave collects information about searches that people make online using Unsplash’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- unsplash
Do you work for Unsplash? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Unsplash your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.