Unsplash vs Wellington Zoo:Which is searched more?
In September 2026, Unsplash had more branded searches than Wellington Zoo among stock photo sites worldwide. Unsplash was estimated to have 1.5M branded searches compared to Wellington Zoo’s 27.1K, and held a 0.3% Share of Search versus Wellington Zoo’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Unsplash or Wellington Zoo?
Compare the stock photo sites teams use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Unsplash, Wellington Zoo. The figures are in the table below the chart.
View monthly share of search table
| Month | Google Drive | Google Cloud | Pexels | Shutterstock | Unsplash | Alamy | Warner Bros. Movie World | 123RF | Auckland Zoo | Park Hyatt Auckland | Wellington Zoo | Hilton Fiji Beach Resort & Spa | Onsen Hot Pools | Canterbury Museum | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 90.6% | 7.3% | 0.45% | 0.54% | 0.51% | 0.44% | 0.04% | 0.03% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Nov 2025 | 90.7% | 7.3% | 0.45% | 0.54% | 0.43% | 0.44% | 0.04% | 0.02% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Dec 2025 | 91.9% | 6.2% | 0.46% | 0.56% | 0.45% | 0.37% | 0.03% | 0.03% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jan 2026 | 90.6% | 7.5% | 0.46% | 0.55% | 0.44% | 0.37% | 0.04% | 0.03% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Feb 2026 | 89.2% | 8.6% | 0.57% | 0.64% | 0.43% | 0.43% | 0.04% | 0.02% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Mar 2026 | 90.5% | 7.3% | 0.58% | 0.54% | 0.43% | 0.44% | 0.05% | 0.02% | 0.03% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Apr 2026 | 90.7% | 7.3% | 0.54% | 0.54% | 0.37% | 0.36% | 0.04% | 0.02% | 0.01% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| May 2026 | 90.6% | 7.5% | 0.5% | 0.55% | 0.38% | 0.37% | 0.04% | 0.02% | 0.02% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jun 2026 | 91.9% | 6.3% | 0.55% | 0.46% | 0.4% | 0.31% | 0.04% | 0.02% | 0.02% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Jul 2026 | 91.9% | 6.4% | 0.5% | 0.47% | 0.35% | 0.31% | 0.04% | 0.02% | 0.01% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Aug 2026 | 91.9% | 6.3% | 0.55% | 0.46% | 0.35% | 0.31% | 0.03% | 0.02% | 0.01% | 0.02% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
| Sep 2026 | 91% | 7.4% | 0.52% | 0.44% | 0.31% | 0.3% | 0.04% | 0.02% | 0.01% | 0.01% | <0.01% | <0.01% | <0.01% | <0.01% | <0.01% |
How has the Unsplash and Wellington Zoo comparison changed over the last 12 months?
3 findings
- Unsplash was ahead of Wellington Zoo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Unsplash’s estimated Share of Search among stock photo sites worldwide moved from 0.44% to 0.3%, and its estimated monthly branded searches moved from 2.2M to 1.5M.
- Across the 12 months ending September 2026, Wellington Zoo’s estimated Share of Search among stock photo sites worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
How did search popularity change for stock photo sites worldwide in September 2026?
2 changes
In September 2026, Wellington Zoo rose from 14th to 12th among stock photo sites worldwide.
Estimated monthly branded searches for Unsplash worldwide fell 33% over 12 measured months, from 2.2M to 1.5M in September 2026.
Other head-to-heads among stock photo sites
How each brand is measured
Brandwave collects information about searches that people make online using Unsplash’s and Wellington Zoo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Unsplash
1 branded search term
- unsplash
Wellington Zoo
1 branded search term
- wellington zoo
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