How popular isAlamy in search?
In September 2026, there were an estimated 182K branded searches for Alamy worldwide which held steady over the last 12 months. Alamy holds 10.6% estimated Share of Search among stock photo libraries worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Getty Images59.1%
iStock22.4%
Alamy10.6%
123RF4.4%
Depositphotos3.5%
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Which stock photo libraries compete with Alamy?
Share of Search by month for Getty Images, iStock, Alamy, 123RF, Depositphotos. The figures are in the table below the chart.
View monthly share of search table
| Month | Getty Images | iStock | Alamy | 123RF | Depositphotos |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 26.8% | 8.4% | 5.1% | 4.1% |
| Nov 2025 | 51.5% | 29.8% | 9.3% | 4.7% | 4.6% |
| Dec 2025 | 55.4% | 27% | 8.4% | 5.1% | 4.1% |
| Jan 2026 | 54.7% | 26.3% | 10% | 5% | 4% |
| Feb 2026 | 54.8% | 26.1% | 10.1% | 5% | 4% |
| Mar 2026 | 53.3% | 21% | 11.4% | 7.2% | 7.2% |
| Apr 2026 | 54.2% | 26.1% | 11.7% | 4.1% | 4% |
| May 2026 | 57% | 22.4% | 10.2% | 5.2% | 5.1% |
| Jun 2026 | 59.4% | 22.4% | 10.4% | 4.3% | 3.5% |
| Jul 2026 | 59.4% | 22.8% | 10.6% | 3.6% | 3.6% |
| Aug 2026 | 58.6% | 22.3% | 10.6% | 4.3% | 4.3% |
| Sep 2026 | 59.1% | 22.4% | 10.6% | 4.4% | 3.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 59.1% | 1M | +21.5% | +0.5 points | |
| 2, held 2nd | 22.4% | 384K | +21.2% | +0.1 points | |
| 3, held 3rd | 10.6% | 182K | +20.9% | 0 points | |
| 4, held 4th | 4.4% | 75.7K | +22.7% | +0.1 points | |
| 5, held 5th | 3.5% | 60.5K | -0.02% | -0.7 points |
59.1%
Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +0.5 points.
2.
iStock22.4%
Held 2nd. 384K estimated branded searches, +21.2% vs prior month. Share +0.1 points.
3.
Alamy10.6%
Held 3rd. 182K estimated branded searches, +20.9% vs prior month. Share 0 points.
4.
123RF4.4%
Held 4th. 75.7K estimated branded searches, +22.7% vs prior month. Share +0.1 points.
3.5%
Held 5th. 60.5K estimated branded searches, -0.02% vs prior month. Share -0.7 points.
Compare search popularity between Alamy and its closest rivals
Every comparison with Alamy
4 comparisons
How has branded search demand for Alamy changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Alamy worldwide held steady, from 185K to 182K.
- Across the 12 months ending September 2026, Alamy’s estimated Share of Search among stock photo libraries worldwide increased from 8.4% to 10.6%.
- Across the 12 months ending September 2026, Alamy’s estimated Share of Search among stock photo libraries worldwide peaked at 11.7% in April 2026 and was lowest at 8.4% in October 2025.
How did search popularity change for stock photo libraries worldwide in September 2026?
4 changes
In September 2026, Depositphotos lost estimated Share of Search among stock photo libraries worldwide, from 4.3% to 3.5%.
Estimated monthly branded searches for iStock worldwide fell 35.1% over 12 measured months, from 591K to 384K in September 2026.
Estimated monthly branded searches for 123RF worldwide fell 32.2% over 12 measured months, from 112K to 75.7K in September 2026.
Estimated monthly branded searches for Getty Images worldwide fell 17.6% over 12 measured months, from 1.2M to 1M in September 2026.
How is Alamy measured?
Brandwave collects information about searches that people make online using Alamy’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- alamy
- alamy app
- alamy images
- alamy photos
- alamy stock images
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Is Alamy your brand?
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