Brandwave

How popular isTwitch in search?

In August 2026, there were an estimated 37.2M branded searches for Twitch worldwide which held steady over the last 11 months. Twitch holds 98.4% estimated Share of Search among game streaming platforms worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Twitch98.4%
  2. Kick0.97%
  3. YouTube Gaming0.36%
  4. Facebook Gaming0.09%
  5. Trovo0.09%
  6. DLive0.05%
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Which game streaming platforms compete with Twitch?

Twitch against game streaming platforms worldwide, by month

Share of Search by month for Twitch. The figures are in the table below the chart.

View monthly share of search table
MonthTwitchKickYouTube GamingFacebook GamingTrovoDLive
Oct 202598.5%0.44%0.44%0.11%0.2%0.29%
Nov 202598.3%0.53%0.53%0.11%0.2%0.29%
Dec 202598.3%0.53%0.53%0.13%0.2%0.29%
Jan 202698.4%0.53%0.44%0.13%0.2%0.29%
Feb 202698.6%0.54%0.36%0.11%0.16%0.24%
Mar 202698.4%0.53%0.44%0.13%0.16%0.29%
Apr 202698.2%0.79%0.44%0.11%0.13%0.29%
May 202698.3%0.8%0.53%0.11%0.13%0.11%
Jun 202698.5%0.8%0.44%0.11%0.11%0.07%
Jul 202698.7%0.65%0.36%0.11%0.11%0.06%
Aug 202698.4%0.97%0.36%0.09%0.09%0.05%
Sep 2026——————

  1. 1.Twitch

    98.4%

    Held 1st. 37.2M estimated branded searches, +22.4% vs prior month. Share -0.3 points.

  2. 2.Kick

    0.97%

    Held 2nd. 368K estimated branded searches, +83.1% vs prior month. Share +0.3 points.

  3. 3.YouTube Gaming

    0.36%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  4. 4.Facebook Gaming

    0.09%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Trovo

    0.09%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.DLive

    0.05%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Twitch and its closest rivals

How has branded search demand for Twitch changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Twitch worldwide held steady at 37.2M.
  • Across the 11 months ending August 2026, Twitch’s estimated Share of Search among game streaming platforms worldwide held steady, from 98.5% to 98.4%.

How did search popularity change for game streaming platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Kick worldwide rose 123% over 11 measured months, from 165K to 368K in August 2026.

  2. Estimated monthly branded searches for DLive worldwide fell 83.5% over 11 measured months, from 110K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Trovo worldwide fell 55.3% over 11 measured months, from 74K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Facebook Gaming worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  5. Estimated monthly branded searches for YouTube Gaming worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

Where does Twitch compete?

Twitch is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Game streaming platforms1st of 698.4%Shown above
Live streaming platforms1st of 398.9%Show ranking

How is Twitch measured?

Brandwave collects information about searches that people make online using Twitch’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • twitch

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How the Brand Demand Index is measured

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