Facebook Gaming vs Twitch:Which is more popular by branded search?

Name: Facebook Gaming vs Twitch: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Twitch had more branded searches than Facebook Gaming among game streaming platforms worldwide. Twitch was estimated to have 37.2M branded searches compared to Facebook Gaming’s 33.1K, and held a 98.4% Share of Search versus Facebook Gaming’s 0.09%. These are worldwide searches for English-language branded terms.

Share of Search among game streaming platforms worldwide in August 2026Which is more popular in search, Facebook Gaming or Twitch?

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Which is more popular in search, Facebook Gaming or Twitch?

Compare the game streaming platforms creators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Facebook Gaming and Twitch among game streaming platforms worldwide, by month

Month	Twitch	Kick	YouTube Gaming	Facebook Gaming	Trovo	DLive
Oct 2025	98.5%	0.44%	0.44%	0.11%	0.2%	0.29%
Nov 2025	98.3%	0.53%	0.53%	0.11%	0.2%	0.29%
Dec 2025	98.3%	0.53%	0.53%	0.13%	0.2%	0.29%
Jan 2026	98.4%	0.53%	0.44%	0.13%	0.2%	0.29%
Feb 2026	98.6%	0.54%	0.36%	0.11%	0.16%	0.24%
Mar 2026	98.4%	0.53%	0.44%	0.13%	0.16%	0.29%
Apr 2026	98.2%	0.79%	0.44%	0.11%	0.13%	0.29%
May 2026	98.3%	0.8%	0.53%	0.11%	0.13%	0.11%
Jun 2026	98.5%	0.8%	0.44%	0.11%	0.11%	0.07%
Jul 2026	98.7%	0.65%	0.36%	0.11%	0.11%	0.06%
Aug 2026	98.4%	0.97%	0.36%	0.09%	0.09%	0.05%
Sep 2026	—	—	—	—	—	—

How has the Facebook Gaming and Twitch comparison changed over the last 12 months?

3 findings

Twitch was ahead of Facebook Gaming in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Facebook Gaming’s estimated Share of Search among game streaming platforms worldwide moved from 0.11% to 0.09%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
Across the 11 months ending August 2026, Twitch’s estimated Share of Search among game streaming platforms worldwide moved from 98.5% to 98.4%, and its estimated monthly branded searches held steady at 37.2M.

How did search popularity change for game streaming platforms worldwide in August 2026?

1 change

Estimated monthly branded searches for Facebook Gaming worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Facebook Gaming’s and Twitch’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.