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Game streaming platforms:Which brands are most popular in search?

In August 2026, Twitch was the most searched among game streaming platforms worldwide, with an estimated 37.2M branded searches and 98.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Twitch98.4%
  2. Kick0.97%
  3. YouTube Gaming0.36%
  4. Facebook Gaming0.09%
  5. Trovo0.09%
  6. DLive0.05%

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Share of SearchLeaderboard

Compare the game streaming platforms creators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among game streaming platforms worldwide, by month

Share of Search by month for Twitch. The figures are in the table below the chart.

View monthly share of search table
MonthTwitchKickYouTube GamingFacebook GamingTrovoDLive
Oct 202598.5%0.44%0.44%0.11%0.2%0.29%
Nov 202598.3%0.53%0.53%0.11%0.2%0.29%
Dec 202598.3%0.53%0.53%0.13%0.2%0.29%
Jan 202698.4%0.53%0.44%0.13%0.2%0.29%
Feb 202698.6%0.54%0.36%0.11%0.16%0.24%
Mar 202698.4%0.53%0.44%0.13%0.16%0.29%
Apr 202698.2%0.79%0.44%0.11%0.13%0.29%
May 202698.3%0.8%0.53%0.11%0.13%0.11%
Jun 202698.5%0.8%0.44%0.11%0.11%0.07%
Jul 202698.7%0.65%0.36%0.11%0.11%0.06%
Aug 202698.4%0.97%0.36%0.09%0.09%0.05%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Twitch

    98.4%

    Held 1st. 37.2M estimated branded searches, +22.4% vs prior month. Share -0.3 points.

  2. 2.Kick

    0.97%

    Held 2nd. 368K estimated branded searches, +83.1% vs prior month. Share +0.3 points.

  3. 3.YouTube Gaming

    0.36%

    Held 3rd. 135K estimated branded searches, +22.7% vs prior month. Share 0 points.

  4. 4.Facebook Gaming

    0.09%

    Held 4th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Trovo

    0.09%

    Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.DLive

    0.05%

    Held 6th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among game streaming platforms worldwide?

In August 2026, Twitch was the most searched among game streaming platforms worldwide, with an estimated 37.2M branded searches and 98.4% estimated Share of Search within this set. Kick is in 2nd place, 97.5 percentage points behind at 0.97% Share of Search.

Global game streaming platforms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Twitch98.5% → 98.4%98.7%Jul 202698.2%Apr 20261st
Kick0.44% → 0.97%0.97%Aug 20260.44%Oct 20252nd
YouTube Gaming0.44% → 0.36%0.53%Nov 20250.36%Feb 20263rd
Facebook Gaming0.11% → 0.09%0.13%Mar 20260.09%Aug 20266th → 4th
Trovo0.2% → 0.09%0.2%Oct 20250.09%Aug 20265th
DLive0.29% → 0.05%0.29%Mar 20260.05%Aug 20264th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kick’s estimated Share of Search among game streaming platforms worldwide increased from 0.44% to 0.97%.
  • Across the 11 months ending August 2026, Facebook Gaming rose from 6th to 4th among game streaming platforms worldwide.
  • Across the 11 months ending August 2026, DLive fell from 4th to 6th among game streaming platforms worldwide.
  • Across the 11 months ending August 2026, Twitch, YouTube Gaming and Trovo held steady: their estimated Share of Search among game streaming platforms worldwide each moved less than 0.5 percentage points.

How did search popularity change for game streaming platforms worldwide in August 2026?

  1. Estimated monthly branded searches for Kick worldwide rose 123% over 11 measured months, from 165K to 368K in August 2026.

  2. Estimated monthly branded searches for DLive worldwide fell 83.5% over 11 measured months, from 110K to 18.1K in August 2026.

  3. Estimated monthly branded searches for Trovo worldwide fell 55.3% over 11 measured months, from 74K to 33.1K in August 2026.

  4. Estimated monthly branded searches for Facebook Gaming worldwide fell 18.3% over 11 measured months, from 40.5K to 33.1K in August 2026.

  5. Estimated monthly branded searches for YouTube Gaming worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How the Brand Demand Index is measured

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