Twitch vs YouTube Gaming:Which is more popular by branded search?

Name: Twitch vs YouTube Gaming: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Twitch had more branded searches than YouTube Gaming among game streaming platforms worldwide. Twitch was estimated to have 37.2M branded searches compared to YouTube Gaming’s 135K, and held a 98.4% Share of Search versus YouTube Gaming’s 0.36%. These are worldwide searches for English-language branded terms.

Share of Search among game streaming platforms worldwide in August 2026Which is more popular in search, Twitch or YouTube Gaming?

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Which is more popular in search, Twitch or YouTube Gaming?

Compare the game streaming platforms creators use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Twitch and YouTube Gaming among game streaming platforms worldwide, by month

Month	Twitch	Kick	YouTube Gaming	Facebook Gaming	Trovo	DLive
Oct 2025	98.5%	0.44%	0.44%	0.11%	0.2%	0.29%
Nov 2025	98.3%	0.53%	0.53%	0.11%	0.2%	0.29%
Dec 2025	98.3%	0.53%	0.53%	0.13%	0.2%	0.29%
Jan 2026	98.4%	0.53%	0.44%	0.13%	0.2%	0.29%
Feb 2026	98.6%	0.54%	0.36%	0.11%	0.16%	0.24%
Mar 2026	98.4%	0.53%	0.44%	0.13%	0.16%	0.29%
Apr 2026	98.2%	0.79%	0.44%	0.11%	0.13%	0.29%
May 2026	98.3%	0.8%	0.53%	0.11%	0.13%	0.11%
Jun 2026	98.5%	0.8%	0.44%	0.11%	0.11%	0.07%
Jul 2026	98.7%	0.65%	0.36%	0.11%	0.11%	0.06%
Aug 2026	98.4%	0.97%	0.36%	0.09%	0.09%	0.05%
Sep 2026	—	—	—	—	—	—

How has the Twitch and YouTube Gaming comparison changed over the last 12 months?

3 findings

Twitch was ahead of YouTube Gaming in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, Twitch’s estimated Share of Search among game streaming platforms worldwide moved from 98.5% to 98.4%, and its estimated monthly branded searches held steady at 37.2M.
Across the 11 months ending August 2026, YouTube Gaming’s estimated Share of Search among game streaming platforms worldwide moved from 0.44% to 0.36%, and its estimated monthly branded searches moved from 165K to 135K.

How did search popularity change for game streaming platforms worldwide in August 2026?

1 change

Estimated monthly branded searches for YouTube Gaming worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Twitch’s and YouTube Gaming’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.