How popular isTRUEWERK in search?
In September 2026, people searched for TRUEWERK by name about 60,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 11.5% of all global work shorts brand searches, placing TRUEWERK second out of six brands. These are worldwide searches for English-language branded terms.
- Duluth Trading Company85.2%
- TRUEWERK11.5%
Dickies2.8%
Carhartt0.3%
Caterpillar0.11%
Bisley0.07%
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Which work shorts brands compete with TRUEWERK?
Share of searches by month for Duluth Trading Company, TRUEWERK, Dickies. The figures are in the table below the chart.
View monthly share of searches table
| Month | Duluth Trading Company | TRUEWERK | Dickies | Carhartt | Caterpillar | Bisley |
|---|---|---|---|---|---|---|
| Oct 2025 | 80.5% | 13.2% | 5.9% | 0.16% | 0.11% | 0.07% |
| Nov 2025 | 86% | 11.5% | 2.3% | 0.08% | 0.06% | 0.04% |
| Dec 2025 | 87.8% | 9.7% | 2.4% | 0.08% | 0.06% | 0.03% |
| Jan 2026 | 82.7% | 13.6% | 3.3% | 0.24% | 0.11% | 0.06% |
| Feb 2026 | 79.3% | 15.9% | 3.9% | 0.63% | 0.16% | 0.1% |
| Mar 2026 | 79.3% | 15.9% | 3.9% | 0.63% | 0.19% | 0.1% |
| Apr 2026 | 76.5% | 18.8% | 3.8% | 0.74% | 0.12% | 0.1% |
| May 2026 | 77% | 18.9% | 3.1% | 0.75% | 0.12% | 0.1% |
| Jun 2026 | 83.2% | 13.7% | 2.2% | 0.67% | 0.09% | 0.09% |
| Jul 2026 | 85.2% | 11.5% | 2.3% | 0.83% | 0.09% | 0.09% |
| Aug 2026 | 85.1% | 11.4% | 2.8% | 0.55% | 0.09% | 0.07% |
| Sep 2026 | 85.2% | 11.5% | 2.8% | 0.3% | 0.11% | 0.07% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.2% | 450K | 0% | +0.2 points | |
| 2, held 2nd | 11.5% | 60.5K | 0% | 0 points | |
| 3, held 3rd | 2.8% | 14.8K | 0% | 0 points | |
| 4, held 4th | 0.3% | 1.6K | -44.8% | -0.2 points | |
| 5, held 5th | 0.11% | 590 | +22.9% | 0 points | |
| 6, held 6th | 0.07% | 390 | 0% | 0 points |
85.2%
Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.
2.TRUEWERK
11.5%
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Dickies2.8%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Carhartt0.3%
Held 4th. 1.6K estimated branded searches, -44.8% vs prior month. Share -0.2 points.
0.11%
Held 5th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.
6.
Bisley0.07%
Held 6th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between TRUEWERK and its closest rivals
Every comparison with TRUEWERK
11 comparisons
How has branded search demand for TRUEWERK changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for TRUEWERK worldwide fell from 74K to 60.5K.
- Across the 12 months ending September 2026, TRUEWERK’s share of searches among work shorts brands worldwide decreased from 13.2% to 11.5%.
- Across the 12 months ending September 2026, TRUEWERK’s share of searches among work shorts brands worldwide peaked at 18.9% in May 2026 and was lowest at 9.7% in December 2025.
How did search popularity change for work shorts brands worldwide in September 2026?
3 changes
Dickies’ share of searches among work shorts brands worldwide has gained ground for 3 months in a row, from 2.2% to 2.8% in September 2026.
Estimated monthly branded searches for Carhartt worldwide rose 81.8% over 12 measured months, from 880 to 1.6K in September 2026.
Estimated monthly branded searches for TRUEWERK worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
How are TRUEWERK’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using TRUEWERK’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- truewerk
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Where does TRUEWERK compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Workwear brands | 5th of 12 | 4.2% | Show ranking |
| Work shorts brands | 2nd of 6 | 11.5% | Shown above |
Is TRUEWERK your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.