Brandwave

How popular isTraktor in search?

In August 2026, there were an estimated 65.7K branded searches for Traktor worldwide which is down 46.8% over the last 11 months. Traktor holds 5.7% estimated Share of Search among DJ software worldwide and is ranked 4th of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. VirtualDJ31.2%
  2. rekordbox30.4%
  3. Serato26.3%
  4. Traktor5.7%
  5. djay5.6%
  6. Engine DJ0.83%
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Which DJ software compete with Traktor?

Traktor against DJ software worldwide, by month

Share of Search by month for VirtualDJ, rekordbox, Serato, Traktor, djay. The figures are in the table below the chart.

View monthly share of search table
MonthVirtualDJrekordboxSeratoTraktordjayEngine DJ
Oct 202531.6%26.4%26.8%9.5%4.9%0.72%
Nov 202531.7%27.4%28.3%7.1%4.9%0.72%
Dec 202532.9%27.4%28.6%6.1%4.5%0.61%
Jan 202631.3%27.7%28.2%6.4%5.3%1%
Feb 202631.8%27.7%27.6%6.3%5.6%1%
Mar 202629.8%30.1%27.9%6%5.3%0.95%
Apr 202630.7%29.8%27.8%5.6%5.3%0.81%
May 202630.2%29.7%27.4%5.8%5.7%1.2%
Jun 202631.4%31%25.9%5.7%4.9%1%
Jul 202634.3%27.2%26.4%5.8%5.3%1%
Aug 202631.2%30.4%26.3%5.7%5.6%0.83%
Sep 2026——————

  1. 1.VirtualDJ

    31.2%

    held 1st · 358K estimated branded searches · -4.3% vs prior month · -3.2 points

  2. 2.rekordbox

    30.4%

    held 2nd · 349K estimated branded searches · +18% vs prior month · +3.2 points

  3. 3.Serato

    26.3%

    held 3rd · 302K estimated branded searches · +5% vs prior month · -0.1 points

  4. 4.Traktor

    5.7%

    held 4th · 65.7K estimated branded searches · +5% vs prior month · 0 points

  5. 5.djay

    5.6%

    held 5th · 63.8K estimated branded searches · +11.5% vs prior month · +0.3 points

  6. 6.Engine DJ

    0.83%

    held 6th · 9.6K estimated branded searches · -16.2% vs prior month · -0.2 points

Compare search popularity between Traktor and its closest rivals

How has branded search demand for Traktor changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Traktor worldwide fell from 124K to 65.7K.
  • Across the 11 months ending August 2026, Traktor’s estimated Share of Search among DJ software worldwide decreased from 9.5% to 5.7%.
  • Across the 11 months ending August 2026, Traktor’s estimated Share of Search among DJ software worldwide peaked at 9.5% in October 2025 and was lowest at 5.6% in April 2026.

How did search popularity change for DJ software worldwide in August 2026?

  1. In August 2026, rekordbox gained estimated Share of Search among DJ software worldwide, from 27.2% to 30.4%.

  2. In August 2026, VirtualDJ lost estimated Share of Search among DJ software worldwide, from 34.3% to 31.2%.

  3. Estimated monthly branded searches for Traktor worldwide fell 46.8% over 11 measured months, from 124K to 65.7K in August 2026.

  4. Estimated monthly branded searches for Serato worldwide fell 13% over 11 measured months, from 347K to 302K in August 2026.

How is Traktor measured?

Brandwave collects information about searches that people make online using Traktor’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

20 branded search terms

  • dj software traktor
  • dj traktor
  • dj traktor software
  • native instruments traktor
  • ni traktor
  • traktor controller
  • traktor dj
  • traktor dj controller
  • traktor for dj
  • traktor kontrol s2
  • traktor kontrol s4
  • traktor mx2
  • traktor pro
  • traktor pro 3
  • traktor pro 4
  • traktor pro 4.0
  • traktor pro software
  • traktor s2
  • traktor s4
  • traktor s4 mk3

How the Brand Demand Index is measured

Who owns Traktor?

Traktor is owned by Native Instruments. Brandwave does not track any other brands owned by Native Instruments.

Do you work for Traktor? To request corrections or removal please contact us via our support page and we will be happy to assist.

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