Brandwave

How popular isTohatsu in search?

In September 2026, there were an estimated 18.1K branded searches for Tohatsu worldwide which held steady over the last 12 months. Tohatsu holds 0.24% estimated Share of Search among outboard motor brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yamaha54.4%
  2. Suzuki44.5%
  3. Honda Marine0.32%
  4. Mercury Marine0.3%
  5. Evinrude0.24%
  6. Tohatsu0.24%
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Where does Tohatsu compete?

Tohatsu is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Outboard motor brands6th of 60.24%Shown below
Fire pump brands2nd of 432.3%Show ranking

Which outboard motor brands compete with Tohatsu?

Tohatsu against outboard motor brands worldwide, by month

Share of Search by month for Yamaha, Suzuki, Tohatsu. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaSuzukiHonda MarineMercury MarineEvinrudeTohatsu
Oct 202549.5%49.5%0.29%0.33%0.22%0.22%
Nov 202549.6%49.6%0.24%0.27%0.18%0.18%
Dec 202549.6%49.6%0.22%0.22%0.18%0.18%
Jan 202649.6%49.6%0.27%0.27%0.18%0.18%
Feb 202654.4%44.6%0.32%0.3%0.2%0.2%
Mar 202654.5%44.6%0.29%0.3%0.2%0.2%
Apr 202654.3%44.5%0.36%0.36%0.29%0.24%
May 202654.2%44.4%0.4%0.36%0.29%0.29%
Jun 202654.2%44.4%0.44%0.36%0.36%0.29%
Jul 202654.2%44.4%0.44%0.36%0.36%0.29%
Aug 202654.2%44.4%0.39%0.36%0.36%0.36%
Sep 202654.4%44.5%0.32%0.3%0.24%0.24%

  1. 1.Yamaha

    54.4%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Suzuki

    44.5%

    Held 2nd. 3.4M estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Honda Marine

    0.32%

    Held 3rd. 24.2K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  4. 4.Mercury Marine

    0.3%

    Moved from 5th to 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  5. 5.Evinrude

    0.24%

    Moved from 4th to 5th. 18.1K estimated branded searches, -33.2% vs prior month. Share -0.1 points.

  6. 6.Tohatsu

    0.24%

    Held 6th. 18.1K estimated branded searches, -33.2% vs prior month. Share -0.1 points.

Compare search popularity between Tohatsu and its closest rivals

Every comparison with Tohatsu

How has branded search demand for Tohatsu changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Tohatsu worldwide held steady at 18.1K.
  • Across the 12 months ending September 2026, Tohatsu’s estimated Share of Search among outboard motor brands worldwide held steady, from 0.22% to 0.24%.

How did search popularity change for outboard motor brands worldwide in September 2026?

  1. In September 2026, Mercury Marine rose from 5th to 4th among outboard motor brands worldwide.

  2. In September 2026, Evinrude fell from 4th to 5th among outboard motor brands worldwide.

  3. Estimated monthly branded searches for Suzuki worldwide fell 18.1% over 12 measured months, from 4.1M to 3.4M in September 2026.

How is Tohatsu measured?

Brandwave collects information about searches that people make online using Tohatsu’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • tohatsu

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How the Brand Demand Index is measured

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