How popular isTifosi in search?
In September 2026, there were an estimated 24K branded searches for Tifosi worldwide which is up 26.9% over the last 12 months. Tifosi holds 13.2% estimated Share of Search among sports sunglasses brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Smith36.3%
Julbo28.2%
Rudy Project17.4%
Tifosi13.2%
100%5%
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Which sports sunglasses brands compete with Tifosi?
Share of Search by month for Smith, Julbo, Rudy Project, Tifosi, 100%. The figures are in the table below the chart.
View monthly share of search table
| Month | Smith | Julbo | Rudy Project | Tifosi | 100% |
|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 29.3% | 18.9% | 11.6% | 4.7% |
| Nov 2025 | 40.5% | 29.5% | 15.6% | 9.9% | 4.5% |
| Dec 2025 | 42.6% | 31.1% | 13.8% | 8.6% | 3.9% |
| Jan 2026 | 37.9% | 34.6% | 15.7% | 8% | 3.7% |
| Feb 2026 | 37.5% | 31% | 16.7% | 10% | 4.7% |
| Mar 2026 | 33.4% | 31.4% | 17% | 12.4% | 5.8% |
| Apr 2026 | 31.3% | 32.9% | 17.2% | 12.7% | 5.9% |
| May 2026 | 33.3% | 29.7% | 18.3% | 13.5% | 5.2% |
| Jun 2026 | 29.9% | 30% | 18% | 15.9% | 6.3% |
| Jul 2026 | 33% | 30.1% | 15.6% | 15.9% | 5.4% |
| Aug 2026 | 31.7% | 31.8% | 17.2% | 14.3% | 4.9% |
| Sep 2026 | 36.3% | 28.2% | 17.4% | 13.2% | 5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.3% | 66.1K | -9.9% | +4.6 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 28.2% | 51.3K | -30.4% | -3.7 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 17.4% | 31.6K | -20.6% | +0.1 points | |
| 4, held 4th | 13.2% | 24K | -27.7% | -1.2 points | |
| 5, held 5th | 5% | 9.1K | -19.5% | +0.1 points |
1.
Smith36.3%
Moved from 2nd to 1st. 66.1K estimated branded searches, -9.9% vs prior month. Share +4.6 points.
2.
Julbo28.2%
Moved from 1st to 2nd. 51.3K estimated branded searches, -30.4% vs prior month. Share -3.7 points.
17.4%
Held 3rd. 31.6K estimated branded searches, -20.6% vs prior month. Share +0.1 points.
4.
Tifosi13.2%
Held 4th. 24K estimated branded searches, -27.7% vs prior month. Share -1.2 points.
5.
100%5%
Held 5th. 9.1K estimated branded searches, -19.5% vs prior month. Share +0.1 points.
Compare search popularity between Tifosi and its closest rivals
Every comparison with Tifosi
4 comparisons
How has branded search demand for Tifosi changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tifosi worldwide rose from 18.9K to 24K.
- Across the 12 months ending September 2026, Tifosi’s estimated Share of Search among sports sunglasses brands worldwide increased from 11.6% to 13.2%.
- Across the 12 months ending September 2026, Tifosi’s estimated Share of Search among sports sunglasses brands worldwide peaked at 15.9% in July 2026 and was lowest at 8% in January 2026.
How did search popularity change for sports sunglasses brands worldwide in September 2026?
4 changes
In September 2026, Smith overtook Julbo to become the leader among sports sunglasses brands worldwide, with 36.3% estimated Share of Search.
In September 2026, Julbo lost estimated Share of Search among sports sunglasses brands worldwide, from 31.8% to 28.2%.
In September 2026, Tifosi lost estimated Share of Search among sports sunglasses brands worldwide, from 14.3% to 13.2%.
Estimated monthly branded searches for 100% worldwide rose 18% over 12 measured months, from 7.7K to 9.1K in September 2026.
How is Tifosi measured?
Brandwave collects information about searches that people make online using Tifosi’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- cycling sunglasses tifosi
- sunglasses tifosi
- tifosi eyewear
- tifosi sports sunglasses
- tifosioptics
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Is Tifosi your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.