Brandwave

How popular isThematic?

In September 2026, people searched for Thematic by name about 60,500 times worldwide, an 18.2% decrease from the previous year. These searches made up 7.3% of all global voice of customer platform searches, placing Thematic fourth out of ten platforms. When we asked both ChatGPT and Google AI Overviews about voice of customer platforms, Thematic appeared in two of the five answers and was the fifth most recommended of the ten.

Search and AI answers in September 2026

Thematic is the fourth most searched of 10 competitors and the fifth most recommended in AI answers.

  1. SurveyMonkeyShare of searches 44.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 8th
  2. QualtricsShare of searches 29.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. SprinklrShare of searches 9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  4. ThematicShare of searches 7.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  5. MedalliaShare of searches 4.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top voice of customer platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Thematic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Thematic is the fifth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. Medallia2nd
  3. Chattermill3rd
  4. Enterpret4th
  5. Thematic5th
  6. Sprinklr6th
  7. InMoment7th
  8. SurveyMonkey8th
  9. Alchemer9th
  10. Sprig–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SurveyMonkey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Enterpret3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chattermill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprinklr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thematic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InMoment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alchemer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about voice of customer platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which voice of customer platforms compete with Thematic?

Thematic against voice of customer platforms worldwide, by month

Share of searches by month for SurveyMonkey, Qualtrics, Sprinklr, Thematic, Medallia, Alchemer. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyQualtricsSprinklrThematicMedalliaAlchemerInMomentEnterpretChattermillSprig
Oct 202547.2%31.6%7.8%6.3%4.2%1.6%0.85%0.31%0.16%0.02%
Nov 202551.6%28.2%6.9%5.7%4.6%1.7%0.76%0.34%0.15%0.02%
Dec 202545.2%30.2%9.1%7.4%5%1.8%0.81%0.36%0.16%0.03%
Jan 202647.9%26.2%7.9%9.6%5.3%1.6%0.86%0.47%0.17%0.02%
Feb 202646.5%31.1%7.6%6.3%5.1%1.9%0.84%0.45%0.17%0.01%
Mar 202647.8%32%7.9%5.3%4.3%1.6%0.7%0.31%0.17%0.01%
Apr 202642.1%34.4%8.5%5.7%6.9%1.4%0.62%0.34%0.15%0.02%
May 202646.1%30.9%7.6%6.2%6.2%1.5%0.83%0.45%0.16%0.02%
Jun 202649.6%27.1%8.2%5.5%6.7%1.6%0.73%0.4%0.18%0.02%
Jul 202647.9%26.2%9.6%6.4%6.5%1.9%0.7%0.47%0.21%0.02%
Aug 202647.6%26%9.6%7.8%5.2%1.9%0.85%0.85%0.17%0.02%
Sep 202644.7%29.9%9%7.3%4.9%2.7%0.8%0.53%0.19%0.02%

  1. 1.SurveyMonkey

    44.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.9 points.

  2. 2.Qualtrics

    29.9%

    Held 2nd. 246K estimated branded searches, +22.4% vs prior month. Share +3.9 points.

  3. 3.Sprinklr

    9%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Thematic

    7.3%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Medallia

    4.9%

    Held 5th. 40.5K estimated branded searches, +0.05% vs prior month. Share -0.3 points.

  6. 6.Alchemer

    2.7%

    Held 6th. 22.2K estimated branded searches, +50% vs prior month. Share +0.8 points.

  7. 7.InMoment

    0.8%

    Moved from 8th to 7th. 6.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Enterpret

    0.53%

    Moved from 7th to 8th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.

  9. 9.Chattermill

    0.19%

    Held 9th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  10. 10.Sprig

    0.02%

    Held 10th. 170 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Thematic and its closest rivals

Every comparison with Thematic

9 comparisons

How has branded search demand for Thematic changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Thematic worldwide fell from 74K to 60.5K.
  • Across the 12 months ending September 2026, Thematic’s share of searches among voice of customer platforms worldwide increased from 6.3% to 7.3%.
  • Across the 12 months ending September 2026, Thematic’s share of searches among voice of customer platforms worldwide peaked at 9.6% in January 2026 and was lowest at 5.3% in March 2026.

How did search popularity change for voice of customer platforms worldwide in September 2026?

6 changes

  1. In September 2026, Qualtrics gained share of searches among voice of customer platforms worldwide, from 26% to 29.9%.

  2. In September 2026, Alchemer gained share of searches among voice of customer platforms worldwide, from 1.9% to 2.7%.

  3. In September 2026, SurveyMonkey lost share of searches among voice of customer platforms worldwide, from 47.6% to 44.7%.

  4. In September 2026, Sprinklr lost share of searches among voice of customer platforms worldwide, from 9.6% to 9%.

  5. Medallia’s share of searches among voice of customer platforms worldwide has lost ground for 3 months in a row, from 6.7% to 4.9% in September 2026.

  6. In September 2026, InMoment rose from 8th to 7th among voice of customer platforms worldwide.

How are Thematic’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Thematic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • thematic

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How the Brand Demand Index is measured

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