Brandwave

Chattermill vs Thematic:Which is more popular?

In September 2026, Thematic had more branded searches than Chattermill among voice of customer platforms worldwide. Thematic had about 60,500 branded searches, while Chattermill had 1,600. Thematic made up 7.3% of all voice of customer platform searches we track, and Chattermill accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about voice of customer platforms, Chattermill appeared in three of the five answers and Thematic in two. Chattermill was mentioned before Thematic in every answer that named either.

Among voice of customer platforms worldwide in September 2026

Who do people search for more?

Thematic, about 38 searches for every 1 for Chattermill

Thematic 60.5K searchesChattermill 1.6K searches

Who does AI mention more?

Chattermill, mentioned in 3 of 5 answers, Thematic in 2

Chattermill in 3 of 5Thematic in 2 of 5

Who does AI recommend more?

Chattermill, named ahead of Thematic in 3 of 3 answers

Chattermill first in 3Thematic never first

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Top voice of customer platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Chattermill was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Thematic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Chattermill was listed before Thematic in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. Medallia2nd
  3. Chattermill3rd
  4. Enterpret4th
  5. Thematic5th
  6. Sprinklr6th
  7. InMoment7th
  8. SurveyMonkey8th
  9. Alchemer9th
  10. Sprig–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SurveyMonkey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Enterpret3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chattermill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprinklr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thematic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InMoment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alchemer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about voice of customer platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Chattermill or Thematic more popular in search?

This chart shows how often people search Google for Chattermill and Thematic by name. Each line represents a brand's share of searches for all ten voice of customer platforms we track, month by month, from English-language searches worldwide.

Chattermill and Thematic among voice of customer platforms worldwide, by month

Share of searches by month for Thematic, Chattermill. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyQualtricsSprinklrThematicMedalliaAlchemerInMomentEnterpretChattermillSprig
Oct 202547.2%31.6%7.8%6.3%4.2%1.6%0.85%0.31%0.16%0.02%
Nov 202551.6%28.2%6.9%5.7%4.6%1.7%0.76%0.34%0.15%0.02%
Dec 202545.2%30.2%9.1%7.4%5%1.8%0.81%0.36%0.16%0.03%
Jan 202647.9%26.2%7.9%9.6%5.3%1.6%0.86%0.47%0.17%0.02%
Feb 202646.5%31.1%7.6%6.3%5.1%1.9%0.84%0.45%0.17%0.01%
Mar 202647.8%32%7.9%5.3%4.3%1.6%0.7%0.31%0.17%0.01%
Apr 202642.1%34.4%8.5%5.7%6.9%1.4%0.62%0.34%0.15%0.02%
May 202646.1%30.9%7.6%6.2%6.2%1.5%0.83%0.45%0.16%0.02%
Jun 202649.6%27.1%8.2%5.5%6.7%1.6%0.73%0.4%0.18%0.02%
Jul 202647.9%26.2%9.6%6.4%6.5%1.9%0.7%0.47%0.21%0.02%
Aug 202647.6%26%9.6%7.8%5.2%1.9%0.85%0.85%0.17%0.02%
Sep 202644.7%29.9%9%7.3%4.9%2.7%0.8%0.53%0.19%0.02%

How has the Chattermill and Thematic comparison changed over the last 12 months?

3 findings

How did search popularity change for voice of customer platforms worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for Thematic worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  2. Estimated monthly branded searches for Chattermill worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Chattermill’s and Thematic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Chattermill

1 branded search term

  • chattermill

Thematic

1 branded search term

  • thematic

How the Brand Demand Index is measured

Other head-to-heads among voice of customer platforms

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