Sprinklr vs Thematic:Which is searched more?

Name: Sprinklr vs Thematic: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Sprinklr had more branded searches than Thematic among voice of customer platforms worldwide. Sprinklr had about 74,000 branded searches, while Thematic had 60,500. Sprinklr made up 9% of all voice of customer platform searches we track, and Thematic accounted for 7.3%. These are worldwide searches for English-language branded terms.

Share of searches among voice of customer platforms worldwide in September 2026Is Sprinklr or Thematic more popular in search?

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Is Sprinklr or Thematic more popular in search?

Compare tools that gather customer feedback and help teams understand experience and brand perception. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sprinklr and Thematic among voice of customer platforms worldwide, by month

Month	SurveyMonkey	Qualtrics	Sprinklr	Thematic	Medallia	Alchemer	InMoment	Enterpret	Chattermill	Sprig
Oct 2025	47.2%	31.6%	7.8%	6.3%	4.2%	1.6%	0.85%	0.31%	0.16%	0.02%
Nov 2025	51.6%	28.2%	6.9%	5.7%	4.6%	1.7%	0.76%	0.34%	0.15%	0.02%
Dec 2025	45.2%	30.2%	9.1%	7.4%	5%	1.8%	0.81%	0.36%	0.16%	0.03%
Jan 2026	47.9%	26.2%	7.9%	9.6%	5.3%	1.6%	0.86%	0.47%	0.17%	0.02%
Feb 2026	46.5%	31.1%	7.6%	6.3%	5.1%	1.9%	0.84%	0.45%	0.17%	0.01%
Mar 2026	47.8%	32%	7.9%	5.3%	4.3%	1.6%	0.7%	0.31%	0.17%	0.01%
Apr 2026	42.1%	34.4%	8.5%	5.7%	6.9%	1.4%	0.62%	0.34%	0.15%	0.02%
May 2026	46.1%	30.9%	7.6%	6.2%	6.2%	1.5%	0.83%	0.45%	0.16%	0.02%
Jun 2026	49.6%	27.1%	8.2%	5.5%	6.7%	1.6%	0.73%	0.4%	0.18%	0.02%
Jul 2026	47.9%	26.2%	9.6%	6.4%	6.5%	1.9%	0.7%	0.47%	0.21%	0.02%
Aug 2026	47.6%	26%	9.6%	7.8%	5.2%	1.9%	0.85%	0.85%	0.17%	0.02%
Sep 2026	44.7%	29.9%	9%	7.3%	4.9%	2.7%	0.8%	0.53%	0.19%	0.02%

How has the Sprinklr and Thematic comparison changed over the last 12 months?

3 findings

The lead changed hands 2 times in the 12 months ending September 2026: Thematic took it in January 2026, Sprinklr took it in February 2026.
Across the 12 months ending September 2026, Sprinklr’s share of searches among voice of customer platforms worldwide moved from 7.8% to 9%, and its estimated monthly branded searches moved from 90.5K to 74K.
Across the 12 months ending September 2026, Thematic’s share of searches among voice of customer platforms worldwide moved from 6.3% to 7.3%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for voice of customer platforms worldwide in September 2026?

2 changes

In September 2026, Sprinklr lost share of searches among voice of customer platforms worldwide, from 9.6% to 9%.
Estimated monthly branded searches for Thematic worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sprinklr’s and Thematic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.