Brandwave

Medallia vs Thematic:Which is more popular?

In September 2026, Thematic had more branded searches than Medallia among voice of customer platforms worldwide. Thematic had about 60,500 branded searches, while Medallia had 40,500. Thematic made up 7.3% of all voice of customer platform searches we track, and Medallia accounted for 4.9%. When we asked ChatGPT and Google AI Overviews about voice of customer platforms, Medallia appeared in four of the five answers and Thematic in two. Medallia was mentioned before Thematic in every answer.

Among voice of customer platforms worldwide in September 2026

Who do people search for more?

Thematic, about 49% more searches than Medallia

Thematic 60.5K searchesMedallia 40.5K searches

Who does AI mention more?

Medallia, mentioned in 4 of 5 answers, Thematic in 2

Medallia in 4 of 5Thematic in 2 of 5

Who does AI recommend more?

Medallia, named ahead of Thematic in every answer

Medallia first in 4Thematic never first

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Top voice of customer platforms in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Medallia was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Thematic was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Medallia was listed before Thematic in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Qualtrics1st
  2. Medallia2nd
  3. Chattermill3rd
  4. Enterpret4th
  5. Thematic5th
  6. Sprinklr6th
  7. InMoment7th
  8. SurveyMonkey8th
  9. Alchemer9th
  10. Sprig–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Qualtrics5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Medallia4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • SurveyMonkey3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Enterpret3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Chattermill3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprinklr2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Thematic2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • InMoment2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alchemer1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sprig0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about voice of customer platforms

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Medallia or Thematic more popular in search?

This chart shows how often people search Google for Medallia and Thematic by name. Each line represents a brand's share of searches for all ten voice of customer platforms we track, month by month, from English-language searches worldwide.

Medallia and Thematic among voice of customer platforms worldwide, by month

Share of searches by month for Thematic, Medallia. The figures are in the table below the chart.

View monthly share of searches table
MonthSurveyMonkeyQualtricsSprinklrThematicMedalliaAlchemerInMomentEnterpretChattermillSprig
Oct 202547.2%31.6%7.8%6.3%4.2%1.6%0.85%0.31%0.16%0.02%
Nov 202551.6%28.2%6.9%5.7%4.6%1.7%0.76%0.34%0.15%0.02%
Dec 202545.2%30.2%9.1%7.4%5%1.8%0.81%0.36%0.16%0.03%
Jan 202647.9%26.2%7.9%9.6%5.3%1.6%0.86%0.47%0.17%0.02%
Feb 202646.5%31.1%7.6%6.3%5.1%1.9%0.84%0.45%0.17%0.01%
Mar 202647.8%32%7.9%5.3%4.3%1.6%0.7%0.31%0.17%0.01%
Apr 202642.1%34.4%8.5%5.7%6.9%1.4%0.62%0.34%0.15%0.02%
May 202646.1%30.9%7.6%6.2%6.2%1.5%0.83%0.45%0.16%0.02%
Jun 202649.6%27.1%8.2%5.5%6.7%1.6%0.73%0.4%0.18%0.02%
Jul 202647.9%26.2%9.6%6.4%6.5%1.9%0.7%0.47%0.21%0.02%
Aug 202647.6%26%9.6%7.8%5.2%1.9%0.85%0.85%0.17%0.02%
Sep 202644.7%29.9%9%7.3%4.9%2.7%0.8%0.53%0.19%0.02%

How has the Medallia and Thematic comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Medallia took it in April 2026, Thematic took it in August 2026.
  • Across the 12 months ending September 2026, Medallia’s share of searches among voice of customer platforms worldwide moved from 4.2% to 4.9%, and its estimated monthly branded searches moved from 49.5K to 40.5K.
  • Across the 12 months ending September 2026, Thematic’s share of searches among voice of customer platforms worldwide moved from 6.3% to 7.3%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for voice of customer platforms worldwide in September 2026?

2 changes

  1. Medallia’s share of searches among voice of customer platforms worldwide has lost ground for 3 months in a row, from 6.7% to 4.9% in September 2026.

  2. Estimated monthly branded searches for Thematic worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Medallia’s and Thematic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Medallia

2 branded search terms

  • medallia
  • medallia customer feedback

Thematic

1 branded search term

  • thematic

How the Brand Demand Index is measured

Other head-to-heads among voice of customer platforms

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