Sprig vs Thematic:Which is searched more?

Name: Sprig vs Thematic: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Thematic had more branded searches than Sprig among voice of customer platforms worldwide. Thematic had about 60,500 branded searches, while Sprig had 170. Thematic made up 7.3% of all voice of customer platform searches we track, and Sprig accounted for 0.02%. These are worldwide searches for English-language branded terms.

Share of searches among voice of customer platforms worldwide in September 2026Is Sprig or Thematic more popular in search?

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Is Sprig or Thematic more popular in search?

Compare tools that gather customer feedback and help teams understand experience and brand perception. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Sprig and Thematic among voice of customer platforms worldwide, by month

Month	SurveyMonkey	Qualtrics	Sprinklr	Thematic	Medallia	Alchemer	InMoment	Enterpret	Chattermill	Sprig
Oct 2025	47.2%	31.6%	7.8%	6.3%	4.2%	1.6%	0.85%	0.31%	0.16%	0.02%
Nov 2025	51.6%	28.2%	6.9%	5.7%	4.6%	1.7%	0.76%	0.34%	0.15%	0.02%
Dec 2025	45.2%	30.2%	9.1%	7.4%	5%	1.8%	0.81%	0.36%	0.16%	0.03%
Jan 2026	47.9%	26.2%	7.9%	9.6%	5.3%	1.6%	0.86%	0.47%	0.17%	0.02%
Feb 2026	46.5%	31.1%	7.6%	6.3%	5.1%	1.9%	0.84%	0.45%	0.17%	0.01%
Mar 2026	47.8%	32%	7.9%	5.3%	4.3%	1.6%	0.7%	0.31%	0.17%	0.01%
Apr 2026	42.1%	34.4%	8.5%	5.7%	6.9%	1.4%	0.62%	0.34%	0.15%	0.02%
May 2026	46.1%	30.9%	7.6%	6.2%	6.2%	1.5%	0.83%	0.45%	0.16%	0.02%
Jun 2026	49.6%	27.1%	8.2%	5.5%	6.7%	1.6%	0.73%	0.4%	0.18%	0.02%
Jul 2026	47.9%	26.2%	9.6%	6.4%	6.5%	1.9%	0.7%	0.47%	0.21%	0.02%
Aug 2026	47.6%	26%	9.6%	7.8%	5.2%	1.9%	0.85%	0.85%	0.17%	0.02%
Sep 2026	44.7%	29.9%	9%	7.3%	4.9%	2.7%	0.8%	0.53%	0.19%	0.02%

How has the Sprig and Thematic comparison changed over the last 12 months?

3 findings

Thematic was ahead of Sprig in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Sprig’s share of searches among voice of customer platforms worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 210 to 170.
Across the 12 months ending September 2026, Thematic’s share of searches among voice of customer platforms worldwide moved from 6.3% to 7.3%, and its estimated monthly branded searches moved from 74K to 60.5K.

How did search popularity change for voice of customer platforms worldwide in September 2026?

2 changes

Estimated monthly branded searches for Sprig worldwide fell 19% over 12 measured months, from 210 to 170 in September 2026.
Estimated monthly branded searches for Thematic worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sprig’s and Thematic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.