Brandwave

How popular isSwedish Fish?

In October 2026, people searched for Swedish Fish by name about 110,000 times worldwide, a 21.5% increase from the previous year. These searches made up 4% of all global candy brand searches, placing Swedish Fish eighth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about candy brands, Swedish Fish did not appear in any of the answers.

Search and AI answers in October 2026

Swedish Fish is the eighth most searched of 15 competitors and not named in the AI answers we collected.

  1. HariboShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. SkittlesShare of searches 20%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. Sour Patch KidsShare of searches 13.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  4. NerdsShare of searches 9.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. Swedish FishShare of searches 4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+10 more

Swedish Fish website (opens in a new tab)

Follow Swedish Fish and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top candy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Swedish Fish did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sour Patch Kids1st
  2. Haribo2nd
  3. Skittles3rd
  4. Nerds4th
  5. Jolly Rancher5th
  6. Warheads6th
  7. Starburst7th
  8. +4 more
  9. Twizzlers–
  10. Swedish Fish–
  11. Jelly Belly–
  12. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sour Patch Kids5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haribo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skittles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nerds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jolly Rancher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mike and Ike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warheads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starburst2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airheads2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swedish Fish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about candy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

How often do people search for Swedish Fish compared with other candy brands worldwide?

Swedish Fish against candy brands worldwide, by month

Share of searches by month for Haribo, Skittles, Sour Patch Kids, Nerds, Jolly Rancher, Twizzlers, Hi-Chew, Swedish Fish, Jelly Belly, Mike and Ike, Trolli. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboSkittlesSour Patch KidsNerdsJolly RancherTwizzlersHi-ChewSwedish FishJelly BellyMike and IkeTrolliWarheadsStarburstAirheadsMaynards Bassetts
Nov 202523.2%18.9%10.4%11.6%8.5%5.7%3.8%3.8%3.8%2.5%3.8%1.4%1.4%1.1%0.05%
Dec 202523.8%19.4%10.6%9.7%8.7%5.8%3.9%3.2%4.8%3.2%3.2%1.2%1.2%1.2%0.06%
Jan 202624.7%20.2%11%8.8%9%4.9%4.1%3.3%4.1%2.7%3.3%1.2%1.5%1%0.06%
Feb 202624.4%20%10.9%10%8.9%4.9%4%3.3%4%2.7%3.3%1.2%1.3%0.99%0.04%
Mar 202623.8%19.5%10.7%9.8%8.7%4.8%3.9%3.9%4.8%3.2%3.2%1.4%1.2%0.96%0.06%
Apr 202624.2%19.8%10.8%8.6%8.9%4.8%4%4%4.8%3.3%3.3%1.2%1.3%0.98%0.06%
May 202623.6%19.3%10.6%9.7%8.6%5.8%3.9%3.9%4.7%2.6%3.9%1.2%1.2%0.95%0.04%
Jun 202623.4%19.2%10.5%9.6%8.6%5.7%4.7%3.9%3.9%3.1%3.9%1.2%1.2%1.2%0.07%
Jul 202623%18.8%10.3%10%8.4%5.6%4.6%3.8%4.6%3.1%3.8%1.1%1.2%1.4%0.05%
Aug 202621.7%21.7%9.7%8.9%9.7%5.3%4.4%3.6%4.4%3.6%3.6%1.3%1.1%1.3%0.06%
Sep 202620.8%20.8%11.4%8.5%9.3%6.3%4.2%4.2%4.2%3.4%3.4%1.3%1.1%1%0.05%
Oct 202620%20%13.4%9.5%9%6%4%4%3.3%3.3%3.3%1.5%1.4%1.2%0.05%

  1. 1.Haribo

    20%

    Held 1st. 550K estimated branded searches, +22.2% vs prior month. Share -0.8 points.

  2. 2.Skittles

    20%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share -0.8 points.

  3. 3.Sour Patch Kids

    13.4%

    Held 3rd. 368K estimated branded searches, +49.6% vs prior month. Share +2 points.

  4. 4.Nerds

    9.5%

    Moved from 5th to 4th. 262K estimated branded searches, +41.7% vs prior month. Share +1 points.

  5. 5.Jolly Rancher

    9%

    Moved from 4th to 5th. 246K estimated branded searches, +22.4% vs prior month. Share -0.3 points.

  6. 6.Twizzlers

    6%

    Held 6th. 165K estimated branded searches, +22.2% vs prior month. Share -0.2 points.

  7. 7.Hi-Chew

    4%

    Held 7th. 110K estimated branded searches, +21.5% vs prior month. Share -0.2 points.

  8. 8.Swedish Fish

    4%

    Moved from 9th to 8th. 110K estimated branded searches, +21.5% vs prior month. Share -0.2 points.

  9. 9.Jelly Belly

    3.3%

    Moved from 8th to 9th. 90.5K estimated branded searches, 0% vs prior month. Share -0.9 points.

  10. 10.Mike and Ike

    3.3%

    Held 10th. 90.5K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  11. 11.Trolli

    3.3%

    Held 11th. 90.5K estimated branded searches, +22.3% vs prior month. Share -0.1 points.

  12. 12.Warheads

    1.5%

    Held 12th. 40.5K estimated branded searches, +49.4% vs prior month. Share +0.2 points.

  13. 13.Starburst

    1.4%

    Held 13th. 39.7K estimated branded searches, +68.9% vs prior month. Share +0.4 points.

  14. 14.Airheads

    1.2%

    Held 14th. 33.1K estimated branded searches, +49.1% vs prior month. Share +0.2 points.

  15. 15.Maynards Bassetts

    0.05%

    Held 15th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare popularity between Swedish Fish and its closest rivals

Every comparison with Swedish Fish

14 comparisons

How has branded search demand for Swedish Fish changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Swedish Fish worldwide rose from 90.5K to 110K.
  • Across the 12 months ending October 2026, Swedish Fish rose from 9th to 8th among candy brands worldwide.

How did search popularity change for candy brands worldwide in October 2026?

6 changes

  1. In October 2026, Nerds overtook Jolly Rancher to rank 4th among candy brands worldwide, with 9.5% of the searches.

  2. In October 2026, Sour Patch Kids gained share of searches among candy brands worldwide, from 11.4% to 13.4%.

  3. In October 2026, Jelly Belly lost share of searches among candy brands worldwide, from 4.2% to 3.3%.

  4. In October 2026, Haribo lost share of searches among candy brands worldwide, from 20.8% to 20%.

  5. In October 2026, Skittles lost share of searches among candy brands worldwide, from 20.8% to 20%.

  6. Hi-Chew’s share of searches among candy brands worldwide has lost ground for 3 months in a row, from 4.6% to 4% in October 2026.

How are Swedish Fish’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Swedish Fish’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • swedish fish

How the Brand Demand Index is measured

Who owns Swedish Fish?

Swedish Fish is owned by Mondelez International. Brandwave also tracks Oreo, Halls, Sour Patch Kids, Triscuit and Wheat Thins, owned by the same company, worldwide.

Do you work for Swedish Fish? To request corrections or removal please contact us via our support page and we will be happy to assist.

Creator with pink hair and a pink jacket

Is Swedish Fish your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free