Jolly Rancher vs Swedish Fish:Which is more popular?
In October 2026, Jolly Rancher had more branded searches than Swedish Fish among candy brands worldwide. Jolly Rancher had about 246,000 branded searches, while Swedish Fish had 110,000. Jolly Rancher made up 9% of all candy brand searches we track, and Swedish Fish accounted for 4%. When we asked ChatGPT and Google AI Overviews about candy brands, Jolly Rancher appeared in two of the five answers and Swedish Fish in none.
Who do people search for more?
Jolly Rancher, about 2 searches for every 1 for Swedish Fish
Who does AI mention more?
Jolly Rancher, mentioned in 2 of 5 answers, Swedish Fish in 0
Who does AI recommend more?
Jolly Rancher, the only one of the two named
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Top candy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Jolly Rancher was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Swedish Fish did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sour Patch Kids1st
Haribo2nd
Skittles3rd
Nerds4th- Jolly Rancher5th
Warheads6th
Starburst7th
Trolli8th
Mike and Ike9th- +3 more
Swedish Fish–- +2 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sour Patch Kids5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haribo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Skittles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nerds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jolly Rancher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mike and Ike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Warheads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Starburst2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Airheads2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Swedish Fish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candy brands
5 answers
Asked ChatGPT
“What are the best candy brands?”
Asked ChatGPT
“Which sour candy should I buy?”
Asked ChatGPT
“What's the most popular candy right now?”
Searched Google, AI Overview
“candy brands”
Searched Google, AI Overview
“best candy”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.
Is Jolly Rancher or Swedish Fish more popular in search?
This chart shows how often people search Google for Jolly Rancher and Swedish Fish by name. Each line represents a brand's share of searches for all 15 candy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Jolly Rancher, Swedish Fish. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haribo | Skittles | Sour Patch Kids | Nerds | Jolly Rancher | Twizzlers | Hi-Chew | Swedish Fish | Jelly Belly | Mike and Ike | Trolli | Warheads | Starburst | Airheads | Maynards Bassetts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 23.2% | 18.9% | 10.4% | 11.6% | 8.5% | 5.7% | 3.8% | 3.8% | 3.8% | 2.5% | 3.8% | 1.4% | 1.4% | 1.1% | 0.05% |
| Dec 2025 | 23.8% | 19.4% | 10.6% | 9.7% | 8.7% | 5.8% | 3.9% | 3.2% | 4.8% | 3.2% | 3.2% | 1.2% | 1.2% | 1.2% | 0.06% |
| Jan 2026 | 24.7% | 20.2% | 11% | 8.8% | 9% | 4.9% | 4.1% | 3.3% | 4.1% | 2.7% | 3.3% | 1.2% | 1.5% | 1% | 0.06% |
| Feb 2026 | 24.4% | 20% | 10.9% | 10% | 8.9% | 4.9% | 4% | 3.3% | 4% | 2.7% | 3.3% | 1.2% | 1.3% | 0.99% | 0.04% |
| Mar 2026 | 23.8% | 19.5% | 10.7% | 9.8% | 8.7% | 4.8% | 3.9% | 3.9% | 4.8% | 3.2% | 3.2% | 1.4% | 1.2% | 0.96% | 0.06% |
| Apr 2026 | 24.2% | 19.8% | 10.8% | 8.6% | 8.9% | 4.8% | 4% | 4% | 4.8% | 3.3% | 3.3% | 1.2% | 1.3% | 0.98% | 0.06% |
| May 2026 | 23.6% | 19.3% | 10.6% | 9.7% | 8.6% | 5.8% | 3.9% | 3.9% | 4.7% | 2.6% | 3.9% | 1.2% | 1.2% | 0.95% | 0.04% |
| Jun 2026 | 23.4% | 19.2% | 10.5% | 9.6% | 8.6% | 5.7% | 4.7% | 3.9% | 3.9% | 3.1% | 3.9% | 1.2% | 1.2% | 1.2% | 0.07% |
| Jul 2026 | 23% | 18.8% | 10.3% | 10% | 8.4% | 5.6% | 4.6% | 3.8% | 4.6% | 3.1% | 3.8% | 1.1% | 1.2% | 1.4% | 0.05% |
| Aug 2026 | 21.7% | 21.7% | 9.7% | 8.9% | 9.7% | 5.3% | 4.4% | 3.6% | 4.4% | 3.6% | 3.6% | 1.3% | 1.1% | 1.3% | 0.06% |
| Sep 2026 | 20.8% | 20.8% | 11.4% | 8.5% | 9.3% | 6.3% | 4.2% | 4.2% | 4.2% | 3.4% | 3.4% | 1.3% | 1.1% | 1% | 0.05% |
| Oct 2026 | 20% | 20% | 13.4% | 9.5% | 9% | 6% | 4% | 4% | 3.3% | 3.3% | 3.3% | 1.5% | 1.4% | 1.2% | 0.05% |
How has branded search for Jolly Rancher and Swedish Fish changed worldwide over the last 12 months?
3 findings
- Jolly Rancher was ahead of Swedish Fish in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Jolly Rancher’s share of searches among candy brands worldwide moved from 8.5% to 9%, and its estimated monthly branded searches moved from 201K to 246K.
- Across the 12 months ending October 2026, Swedish Fish’s share of searches among candy brands worldwide moved from 3.8% to 4%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for candy brands worldwide in October 2026?
3 changes
In October 2026, Nerds overtook Jolly Rancher to rank 4th among candy brands worldwide, with 9.5% of the searches.
In October 2026, Swedish Fish rose from 9th to 8th among candy brands worldwide.
Estimated monthly branded searches for Jolly Rancher worldwide rose 22.4% over 12 measured months, from 201K to 246K in October 2026.
How are Jolly Rancher’s and Swedish Fish’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jolly Rancher’s and Swedish Fish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jolly Rancher
1 branded search term
- jolly rancher
Swedish Fish
1 branded search term
- swedish fish
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