Haribo vs Jolly Rancher:Which is more popular?
In October 2026, Haribo had more branded searches than Jolly Rancher among candy brands worldwide. Haribo had about 550,000 branded searches, while Jolly Rancher had 246,000. Haribo made up 20% of all candy brand searches we track, and Jolly Rancher accounted for 9%. When we asked ChatGPT and Google AI Overviews about candy brands, Haribo appeared in three of the five answers and Jolly Rancher in two. Haribo was mentioned before Jolly Rancher in every answer that named either.
Who do people search for more?
Haribo, about 2 searches for every 1 for Jolly Rancher
Who does AI mention more?
Haribo, mentioned in 3 of 5 answers, Jolly Rancher in 2
Who does AI recommend more?
Haribo, named ahead of Jolly Rancher in 3 of 3 answers
Follow Haribo vs Jolly Rancher and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top candy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Haribo was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Jolly Rancher was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Haribo was listed before Jolly Rancher in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Sour Patch Kids1st- Haribo2nd
Skittles3rd
Nerds4th
Jolly Rancher5th
Warheads6th
Starburst7th
Trolli8th
Mike and Ike9th
Airheads10th- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sour Patch Kids5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Haribo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Skittles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Nerds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jolly Rancher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Mike and Ike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Warheads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Starburst2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Airheads2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Hi-Chew1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candy brands
5 answers
Asked ChatGPT
“What are the best candy brands?”
Asked ChatGPT
“Which sour candy should I buy?”
Asked ChatGPT
“What's the most popular candy right now?”
Searched Google, AI Overview
“candy brands”
Searched Google, AI Overview
“best candy”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.
Is Haribo or Jolly Rancher more popular in search?
This chart shows how often people search Google for Haribo and Jolly Rancher by name. Each line represents a brand's share of searches for all 15 candy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Haribo, Jolly Rancher. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haribo | Skittles | Sour Patch Kids | Nerds | Jolly Rancher | Twizzlers | Hi-Chew | Swedish Fish | Jelly Belly | Mike and Ike | Trolli | Warheads | Starburst | Airheads | Maynards Bassetts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 23.2% | 18.9% | 10.4% | 11.6% | 8.5% | 5.7% | 3.8% | 3.8% | 3.8% | 2.5% | 3.8% | 1.4% | 1.4% | 1.1% | 0.05% |
| Dec 2025 | 23.8% | 19.4% | 10.6% | 9.7% | 8.7% | 5.8% | 3.9% | 3.2% | 4.8% | 3.2% | 3.2% | 1.2% | 1.2% | 1.2% | 0.06% |
| Jan 2026 | 24.7% | 20.2% | 11% | 8.8% | 9% | 4.9% | 4.1% | 3.3% | 4.1% | 2.7% | 3.3% | 1.2% | 1.5% | 1% | 0.06% |
| Feb 2026 | 24.4% | 20% | 10.9% | 10% | 8.9% | 4.9% | 4% | 3.3% | 4% | 2.7% | 3.3% | 1.2% | 1.3% | 0.99% | 0.04% |
| Mar 2026 | 23.8% | 19.5% | 10.7% | 9.8% | 8.7% | 4.8% | 3.9% | 3.9% | 4.8% | 3.2% | 3.2% | 1.4% | 1.2% | 0.96% | 0.06% |
| Apr 2026 | 24.2% | 19.8% | 10.8% | 8.6% | 8.9% | 4.8% | 4% | 4% | 4.8% | 3.3% | 3.3% | 1.2% | 1.3% | 0.98% | 0.06% |
| May 2026 | 23.6% | 19.3% | 10.6% | 9.7% | 8.6% | 5.8% | 3.9% | 3.9% | 4.7% | 2.6% | 3.9% | 1.2% | 1.2% | 0.95% | 0.04% |
| Jun 2026 | 23.4% | 19.2% | 10.5% | 9.6% | 8.6% | 5.7% | 4.7% | 3.9% | 3.9% | 3.1% | 3.9% | 1.2% | 1.2% | 1.2% | 0.07% |
| Jul 2026 | 23% | 18.8% | 10.3% | 10% | 8.4% | 5.6% | 4.6% | 3.8% | 4.6% | 3.1% | 3.8% | 1.1% | 1.2% | 1.4% | 0.05% |
| Aug 2026 | 21.7% | 21.7% | 9.7% | 8.9% | 9.7% | 5.3% | 4.4% | 3.6% | 4.4% | 3.6% | 3.6% | 1.3% | 1.1% | 1.3% | 0.06% |
| Sep 2026 | 20.8% | 20.8% | 11.4% | 8.5% | 9.3% | 6.3% | 4.2% | 4.2% | 4.2% | 3.4% | 3.4% | 1.3% | 1.1% | 1% | 0.05% |
| Oct 2026 | 20% | 20% | 13.4% | 9.5% | 9% | 6% | 4% | 4% | 3.3% | 3.3% | 3.3% | 1.5% | 1.4% | 1.2% | 0.05% |
How has branded search for Haribo and Jolly Rancher changed worldwide over the last 12 months?
3 findings
- Haribo was ahead of Jolly Rancher in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Haribo’s share of searches among candy brands worldwide moved from 23.2% to 20%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending October 2026, Jolly Rancher’s share of searches among candy brands worldwide moved from 8.5% to 9%, and its estimated monthly branded searches moved from 201K to 246K.
How did search popularity change for candy brands worldwide in October 2026?
3 changes
In October 2026, Nerds overtook Jolly Rancher to rank 4th among candy brands worldwide, with 9.5% of the searches.
In October 2026, Haribo lost share of searches among candy brands worldwide, from 20.8% to 20%.
Estimated monthly branded searches for Jolly Rancher worldwide rose 22.4% over 12 measured months, from 201K to 246K in October 2026.
How are Haribo’s and Jolly Rancher’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Haribo’s and Jolly Rancher’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haribo
1 branded search term
- haribo
Jolly Rancher
1 branded search term
- jolly rancher
Other head-to-heads among candy brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.