Jelly Belly vs Swedish Fish:Which is more popular?
In October 2026, Swedish Fish had more branded searches than Jelly Belly among candy brands worldwide. Swedish Fish had about 110,000 branded searches, while Jelly Belly had 90,500. Swedish Fish made up 4% of all candy brand searches we track, and Jelly Belly accounted for 3.3%. When we asked ChatGPT and Google AI Overviews about candy brands, neither Jelly Belly nor Swedish Fish appeared in any of the five answers.
Who do people search for more?
Swedish Fish, about 22% more searches than Jelly Belly
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top candy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Jelly Belly nor Swedish Fish showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sour Patch Kids5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Haribo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skittles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nerds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jolly Rancher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mike and Ike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Warheads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starburst2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Swedish Fish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Jelly Belly0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candy brands
5 answers
Asked ChatGPT
“What are the best candy brands?”
Asked ChatGPT
“Which sour candy should I buy?”
Asked ChatGPT
“What's the most popular candy right now?”
Searched Google, AI Overview
“candy brands”
Searched Google, AI Overview
“best candy”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.
Is Jelly Belly or Swedish Fish more popular in search?
This chart shows how often people search Google for Jelly Belly and Swedish Fish by name. Each line represents a brand's share of searches for all 15 candy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Swedish Fish, Jelly Belly. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haribo | Skittles | Sour Patch Kids | Nerds | Jolly Rancher | Twizzlers | Hi-Chew | Swedish Fish | Jelly Belly | Mike and Ike | Trolli | Warheads | Starburst | Airheads | Maynards Bassetts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 23.2% | 18.9% | 10.4% | 11.6% | 8.5% | 5.7% | 3.8% | 3.8% | 3.8% | 2.5% | 3.8% | 1.4% | 1.4% | 1.1% | 0.05% |
| Dec 2025 | 23.8% | 19.4% | 10.6% | 9.7% | 8.7% | 5.8% | 3.9% | 3.2% | 4.8% | 3.2% | 3.2% | 1.2% | 1.2% | 1.2% | 0.06% |
| Jan 2026 | 24.7% | 20.2% | 11% | 8.8% | 9% | 4.9% | 4.1% | 3.3% | 4.1% | 2.7% | 3.3% | 1.2% | 1.5% | 1% | 0.06% |
| Feb 2026 | 24.4% | 20% | 10.9% | 10% | 8.9% | 4.9% | 4% | 3.3% | 4% | 2.7% | 3.3% | 1.2% | 1.3% | 0.99% | 0.04% |
| Mar 2026 | 23.8% | 19.5% | 10.7% | 9.8% | 8.7% | 4.8% | 3.9% | 3.9% | 4.8% | 3.2% | 3.2% | 1.4% | 1.2% | 0.96% | 0.06% |
| Apr 2026 | 24.2% | 19.8% | 10.8% | 8.6% | 8.9% | 4.8% | 4% | 4% | 4.8% | 3.3% | 3.3% | 1.2% | 1.3% | 0.98% | 0.06% |
| May 2026 | 23.6% | 19.3% | 10.6% | 9.7% | 8.6% | 5.8% | 3.9% | 3.9% | 4.7% | 2.6% | 3.9% | 1.2% | 1.2% | 0.95% | 0.04% |
| Jun 2026 | 23.4% | 19.2% | 10.5% | 9.6% | 8.6% | 5.7% | 4.7% | 3.9% | 3.9% | 3.1% | 3.9% | 1.2% | 1.2% | 1.2% | 0.07% |
| Jul 2026 | 23% | 18.8% | 10.3% | 10% | 8.4% | 5.6% | 4.6% | 3.8% | 4.6% | 3.1% | 3.8% | 1.1% | 1.2% | 1.4% | 0.05% |
| Aug 2026 | 21.7% | 21.7% | 9.7% | 8.9% | 9.7% | 5.3% | 4.4% | 3.6% | 4.4% | 3.6% | 3.6% | 1.3% | 1.1% | 1.3% | 0.06% |
| Sep 2026 | 20.8% | 20.8% | 11.4% | 8.5% | 9.3% | 6.3% | 4.2% | 4.2% | 4.2% | 3.4% | 3.4% | 1.3% | 1.1% | 1% | 0.05% |
| Oct 2026 | 20% | 20% | 13.4% | 9.5% | 9% | 6% | 4% | 4% | 3.3% | 3.3% | 3.3% | 1.5% | 1.4% | 1.2% | 0.05% |
How has branded search for Jelly Belly and Swedish Fish changed worldwide over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending October 2026: Swedish Fish took it in October 2026.
- Across the 12 months ending October 2026, Jelly Belly’s share of searches among candy brands worldwide moved from 3.8% to 3.3%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending October 2026, Swedish Fish’s share of searches among candy brands worldwide moved from 3.8% to 4%, and its estimated monthly branded searches moved from 90.5K to 110K.
How did search popularity change for candy brands worldwide in October 2026?
2 changes
In October 2026, Jelly Belly lost share of searches among candy brands worldwide, from 4.2% to 3.3%.
In October 2026, Swedish Fish rose from 9th to 8th among candy brands worldwide.
How are Jelly Belly’s and Swedish Fish’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Jelly Belly’s and Swedish Fish’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jelly Belly
1 branded search term
- jelly belly
Swedish Fish
1 branded search term
- swedish fish
Other head-to-heads among candy brands
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