Brandwave

Swedish Fish vs Warheads:Which is more popular?

In October 2026, Swedish Fish had more branded searches than Warheads among candy brands worldwide. Swedish Fish had about 110,000 branded searches, while Warheads had 40,500. Swedish Fish made up 4% of all candy brand searches we track, and Warheads accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about candy brands, Warheads appeared in two of the five answers and Swedish Fish in none.

Among candy brands worldwide in October 2026

Who do people search for more?

Swedish Fish, about 3 searches for every 1 for Warheads

Swedish Fish 110K searchesWarheads 40.5K searches

Who does AI mention more?

Warheads, mentioned in 2 of 5 answers, Swedish Fish in 0

Warheads in 2 of 5Swedish Fish in 0 of 5

Who does AI recommend more?

Warheads, the only one of the two named

Warheads first in 2Swedish Fish never named

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Top candy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Warheads was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Swedish Fish did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Sour Patch Kids1st
  2. Haribo2nd
  3. Skittles3rd
  4. Nerds4th
  5. Jolly Rancher5th
  6. Warheads6th
  7. Starburst7th
  8. Trolli8th
  9. Mike and Ike9th
  10. +3 more
  11. Swedish Fish–
  12. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sour Patch Kids5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Haribo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Skittles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Nerds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jolly Rancher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mike and Ike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Warheads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Starburst2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Airheads2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swedish Fish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about candy brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.

Is Swedish Fish or Warheads more popular in search?

This chart shows how often people search Google for Swedish Fish and Warheads by name. Each line represents a brand's share of searches for all 15 candy brands we track, month by month, from English-language searches worldwide.

Swedish Fish and Warheads among candy brands worldwide, by month

Share of searches by month for Swedish Fish, Warheads. The figures are in the table below the chart.

View monthly share of searches table
MonthHariboSkittlesSour Patch KidsNerdsJolly RancherTwizzlersHi-ChewSwedish FishJelly BellyMike and IkeTrolliWarheadsStarburstAirheadsMaynards Bassetts
Nov 202523.2%18.9%10.4%11.6%8.5%5.7%3.8%3.8%3.8%2.5%3.8%1.4%1.4%1.1%0.05%
Dec 202523.8%19.4%10.6%9.7%8.7%5.8%3.9%3.2%4.8%3.2%3.2%1.2%1.2%1.2%0.06%
Jan 202624.7%20.2%11%8.8%9%4.9%4.1%3.3%4.1%2.7%3.3%1.2%1.5%1%0.06%
Feb 202624.4%20%10.9%10%8.9%4.9%4%3.3%4%2.7%3.3%1.2%1.3%0.99%0.04%
Mar 202623.8%19.5%10.7%9.8%8.7%4.8%3.9%3.9%4.8%3.2%3.2%1.4%1.2%0.96%0.06%
Apr 202624.2%19.8%10.8%8.6%8.9%4.8%4%4%4.8%3.3%3.3%1.2%1.3%0.98%0.06%
May 202623.6%19.3%10.6%9.7%8.6%5.8%3.9%3.9%4.7%2.6%3.9%1.2%1.2%0.95%0.04%
Jun 202623.4%19.2%10.5%9.6%8.6%5.7%4.7%3.9%3.9%3.1%3.9%1.2%1.2%1.2%0.07%
Jul 202623%18.8%10.3%10%8.4%5.6%4.6%3.8%4.6%3.1%3.8%1.1%1.2%1.4%0.05%
Aug 202621.7%21.7%9.7%8.9%9.7%5.3%4.4%3.6%4.4%3.6%3.6%1.3%1.1%1.3%0.06%
Sep 202620.8%20.8%11.4%8.5%9.3%6.3%4.2%4.2%4.2%3.4%3.4%1.3%1.1%1%0.05%
Oct 202620%20%13.4%9.5%9%6%4%4%3.3%3.3%3.3%1.5%1.4%1.2%0.05%

How has branded search for Swedish Fish and Warheads changed worldwide over the last 12 months?

3 findings
  • Swedish Fish was ahead of Warheads in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Swedish Fish’s share of searches among candy brands worldwide moved from 3.8% to 4%, and its estimated monthly branded searches moved from 90.5K to 110K.
  • Across the 12 months ending October 2026, Warheads’ share of searches among candy brands worldwide moved from 1.4% to 1.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.

How did search popularity change for candy brands worldwide in October 2026?

2 changes

  1. In October 2026, Swedish Fish rose from 9th to 8th among candy brands worldwide.

  2. Estimated monthly branded searches for Warheads worldwide rose 22.4% over 12 measured months, from 33.1K to 40.5K in October 2026.

How are Swedish Fish’s and Warheads’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Swedish Fish’s and Warheads’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Swedish Fish

1 branded search term

  • swedish fish

Warheads

1 branded search term

  • warheads candy

How the Brand Demand Index is measured

Other head-to-heads among candy brands

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