Swedish Fish vs Twizzlers:Which is more popular?
In October 2026, Twizzlers had more branded searches than Swedish Fish among candy brands worldwide. Twizzlers had about 165,000 branded searches, while Swedish Fish had 110,000. Twizzlers made up 6% of all candy brand searches we track, and Swedish Fish accounted for 4%. When we asked ChatGPT and Google AI Overviews about candy brands, neither Swedish Fish nor Twizzlers appeared in any of the five answers.
Who do people search for more?
Twizzlers, about 50% more searches than Swedish Fish
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top candy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Swedish Fish nor Twizzlers showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sour Patch Kids5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Haribo3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Skittles3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Nerds2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Jolly Rancher2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mike and Ike2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Warheads2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Starburst2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Twizzlers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Swedish Fish0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about candy brands
5 answers
Asked ChatGPT
“What are the best candy brands?”
Asked ChatGPT
“Which sour candy should I buy?”
Asked ChatGPT
“What's the most popular candy right now?”
Searched Google, AI Overview
“candy brands”
Searched Google, AI Overview
“best candy”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 26, 2026.
Is Swedish Fish or Twizzlers more popular in search?
This chart shows how often people search Google for Swedish Fish and Twizzlers by name. Each line represents a brand's share of searches for all 15 candy brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Twizzlers, Swedish Fish. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haribo | Skittles | Sour Patch Kids | Nerds | Jolly Rancher | Twizzlers | Hi-Chew | Swedish Fish | Jelly Belly | Mike and Ike | Trolli | Warheads | Starburst | Airheads | Maynards Bassetts |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 23.2% | 18.9% | 10.4% | 11.6% | 8.5% | 5.7% | 3.8% | 3.8% | 3.8% | 2.5% | 3.8% | 1.4% | 1.4% | 1.1% | 0.05% |
| Dec 2025 | 23.8% | 19.4% | 10.6% | 9.7% | 8.7% | 5.8% | 3.9% | 3.2% | 4.8% | 3.2% | 3.2% | 1.2% | 1.2% | 1.2% | 0.06% |
| Jan 2026 | 24.7% | 20.2% | 11% | 8.8% | 9% | 4.9% | 4.1% | 3.3% | 4.1% | 2.7% | 3.3% | 1.2% | 1.5% | 1% | 0.06% |
| Feb 2026 | 24.4% | 20% | 10.9% | 10% | 8.9% | 4.9% | 4% | 3.3% | 4% | 2.7% | 3.3% | 1.2% | 1.3% | 0.99% | 0.04% |
| Mar 2026 | 23.8% | 19.5% | 10.7% | 9.8% | 8.7% | 4.8% | 3.9% | 3.9% | 4.8% | 3.2% | 3.2% | 1.4% | 1.2% | 0.96% | 0.06% |
| Apr 2026 | 24.2% | 19.8% | 10.8% | 8.6% | 8.9% | 4.8% | 4% | 4% | 4.8% | 3.3% | 3.3% | 1.2% | 1.3% | 0.98% | 0.06% |
| May 2026 | 23.6% | 19.3% | 10.6% | 9.7% | 8.6% | 5.8% | 3.9% | 3.9% | 4.7% | 2.6% | 3.9% | 1.2% | 1.2% | 0.95% | 0.04% |
| Jun 2026 | 23.4% | 19.2% | 10.5% | 9.6% | 8.6% | 5.7% | 4.7% | 3.9% | 3.9% | 3.1% | 3.9% | 1.2% | 1.2% | 1.2% | 0.07% |
| Jul 2026 | 23% | 18.8% | 10.3% | 10% | 8.4% | 5.6% | 4.6% | 3.8% | 4.6% | 3.1% | 3.8% | 1.1% | 1.2% | 1.4% | 0.05% |
| Aug 2026 | 21.7% | 21.7% | 9.7% | 8.9% | 9.7% | 5.3% | 4.4% | 3.6% | 4.4% | 3.6% | 3.6% | 1.3% | 1.1% | 1.3% | 0.06% |
| Sep 2026 | 20.8% | 20.8% | 11.4% | 8.5% | 9.3% | 6.3% | 4.2% | 4.2% | 4.2% | 3.4% | 3.4% | 1.3% | 1.1% | 1% | 0.05% |
| Oct 2026 | 20% | 20% | 13.4% | 9.5% | 9% | 6% | 4% | 4% | 3.3% | 3.3% | 3.3% | 1.5% | 1.4% | 1.2% | 0.05% |
How has branded search for Swedish Fish and Twizzlers changed worldwide over the last 12 months?
3 findings
- Twizzlers was ahead of Swedish Fish in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Swedish Fish’s share of searches among candy brands worldwide moved from 3.8% to 4%, and its estimated monthly branded searches moved from 90.5K to 110K.
- Across the 12 months ending October 2026, Twizzlers’ share of searches among candy brands worldwide moved from 5.7% to 6%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for candy brands worldwide in October 2026?
2 changes
In October 2026, Swedish Fish rose from 9th to 8th among candy brands worldwide.
Estimated monthly branded searches for Twizzlers worldwide rose 22.2% over 12 measured months, from 135K to 165K in October 2026.
How are Swedish Fish’s and Twizzlers’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Swedish Fish’s and Twizzlers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swedish Fish
1 branded search term
- swedish fish
Twizzlers
1 branded search term
- twizzlers
Other head-to-heads among candy brands
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