How popular isSpyder in search?
In September 2026, there were an estimated 177K branded searches for Spyder worldwide which is down 19.2% over the last 12 months. Spyder holds 1.8% estimated Share of Search among ski jackets worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
The North Face41.1%
Patagonia27.7%
Arc'teryx22.6%Helly Hansen5.6%
Spyder1.8%
Salomon1.2%
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Which ski jackets compete with Spyder?
Share of Search by month for The North Face, Patagonia, Arc'teryx, Helly Hansen, Spyder. The figures are in the table below the chart.
View monthly share of search table
| Month | The North Face | Patagonia | Arc'teryx | Helly Hansen | Spyder | Salomon |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 27.9% | 18.7% | 5.6% | 1.5% | 0.61% |
| Nov 2025 | 51.1% | 23% | 18.8% | 5.6% | 1% | 0.41% |
| Dec 2025 | 48.9% | 22% | 22% | 5.4% | 1.2% | 0.46% |
| Jan 2026 | 45.9% | 25.2% | 20.7% | 6.2% | 1.4% | 0.64% |
| Feb 2026 | 43.3% | 29.1% | 19.5% | 5.8% | 1.6% | 0.74% |
| Mar 2026 | 38.7% | 34.7% | 19% | 4.7% | 1.9% | 1.1% |
| Apr 2026 | 35.8% | 36% | 19.7% | 4.8% | 2.3% | 1.3% |
| May 2026 | 39.9% | 32.9% | 18% | 5.4% | 2.5% | 1.3% |
| Jun 2026 | 35.8% | 36.1% | 19.8% | 4.8% | 1.9% | 1.6% |
| Jul 2026 | 40.6% | 33.4% | 18.3% | 4.5% | 1.8% | 1.6% |
| Aug 2026 | 40.7% | 30.5% | 20.4% | 5% | 2% | 1.5% |
| Sep 2026 | 41.1% | 27.7% | 22.6% | 5.6% | 1.8% | 1.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.1% | 4.1M | +11.2% | +0.4 points | |
| 2, held 2nd | 27.7% | 2.7M | 0% | -2.8 points | |
| 3, held 3rd | 22.6% | 2.2M | +22.4% | +2.3 points | |
| 4, held 4th | 5.6% | 550K | +22.2% | +0.6 points | |
| 5, held 5th | 1.8% | 177K | 0% | -0.2 points | |
| 6, held 6th | 1.2% | 123K | -8.1% | -0.2 points |
41.1%
Held 1st. 4.1M estimated branded searches, +11.2% vs prior month. Share +0.4 points.
27.7%
Held 2nd. 2.7M estimated branded searches, 0% vs prior month. Share -2.8 points.
22.6%
Held 3rd. 2.2M estimated branded searches, +22.4% vs prior month. Share +2.3 points.
5.6%
Held 4th. 550K estimated branded searches, +22.2% vs prior month. Share +0.6 points.
5.
Spyder1.8%
Held 5th. 177K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Salomon1.2%
Held 6th. 123K estimated branded searches, -8.1% vs prior month. Share -0.2 points.
Compare search popularity between Spyder and its closest rivals
Every comparison with Spyder
5 comparisons
How has branded search demand for Spyder changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Spyder worldwide fell from 219K to 177K.
- Across the 12 months ending September 2026, Spyder’s estimated Share of Search among ski jackets worldwide peaked at 2.5% in May 2026 and was lowest at 1% in November 2025.
How did search popularity change for ski jackets worldwide in September 2026?
6 changes
In September 2026, Arc'teryx gained estimated Share of Search among ski jackets worldwide, from 20.4% to 22.6%.
In September 2026, Helly Hansen gained estimated Share of Search among ski jackets worldwide, from 5% to 5.6%.
In September 2026, Patagonia lost estimated Share of Search among ski jackets worldwide, from 30.5% to 27.7%.
The North Face’s estimated Share of Search among ski jackets worldwide has gained ground for 3 months in a row, from 35.8% to 41.1% in September 2026.
Estimated monthly branded searches for Salomon worldwide rose 37.3% over 12 measured months, from 89.8K to 123K in September 2026.
Estimated monthly branded searches for Spyder worldwide fell 19.2% over 12 measured months, from 219K to 177K in September 2026.
How is Spyder measured?
Brandwave collects information about searches that people make online using Spyder’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- spyder
- spyder ski
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